Digital PR Specialist

Placements24; Paarl; Hybrid; ZAR 959,000 - 1,439,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Health, dental & vision insurance

Access to online courses

Inclusive online community

Job summary

Placements24 seeks a results-driven Digital PR Specialist for a fully remote role. Focus on increasing brand visibility, online reputation, and engagement through innovative digital PR strategies.

Responsibilities include developing campaigns, managing influencer collaborations, and content optimization for SEO. Strong analytical skills and data-driven storytelling are essential in a fully remote team environment.

Qualifications

• Proven experience in Digital PR or online marketing roles.
• Strong SEO, content, social, and email marketing principles.
• Excellent copywriting tailored for digital platforms.

Responsibilities

• Develop and implement digital PR strategies to boost brand awareness.
• Create and manage blog posts, social updates, and website copy.
• Build and maintain relationships with online influencers and media outlets.
• Conduct keyword research and apply SEO best practices.
• Monitor online conversations and manage digital reputation; respond to comments and reviews.
• Analyze campaign performance using analytics tools and provide actionable insights.

Skills

SEO & content

Influencer outreach

Analytics & reporting

Copywriting

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

SEMrush

SEO tools

Job description

About the Role

Our client is seeking a creative and results-driven Digital PR Specialist to join their fully remote team. This role focuses on leveraging online channels to enhance brand visibility, manage online reputation, and drive engagement through innovative digital PR strategies. You will be responsible for developing and executing online PR campaigns, managing influencer collaborations, and optimizing content for search engines. The ideal candidate is highly analytical, possesses strong digital marketing acumen, and excels at crafting compelling online narratives. This position offers the advantage of working from anywhere while making a significant impact on the company's digital footprint.

Key Responsibilities

• Develop and implement effective digital PR strategies to increase brand awareness and online visibility.
• Create and manage engaging online content, including blog posts, social media updates, and website copy.
• Build and maintain relationships with online influencers, bloggers, and digital media outlets.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Monitor online conversations and manage the company's digital reputation, responding to comments and reviews.
• Analyze digital PR campaign performance using analytics tools and provide actionable insights.

Requirements

• Proven experience as a Digital PR Specialist or in a similar online marketing role.
• Strong understanding of SEO, content marketing, social media marketing, and email marketing principles.
• Excellent content creation and copywriting skills, tailored for digital platforms.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar.
• Ability to work independently and collaboratively within a fully remote team structure.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Fully remote work opportunity, offering maximum flexibility and autonomy.
• Comprehensive health, dental, and vision insurance.
• Access to online courses and professional development resources.
• A vibrant and inclusive online community that values creativity and innovation.