Digital Marketing Manager - Travel Growth (Hybrid)

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work arrangement

Performance bonuses

Medical aid and travel discounts

Job summary

Placements24 is seeking an experienced Digital Marketing Manager for a dynamic travel and tourism agency in Benoni, Gauteng. You will own the digital strategy, content, and campaigns to drive bookings and engagement.

You will lead SEO/SEM, social media, email marketing, and analytics, collaborating across teams in a hybrid work setup. A 5+ year track record in digital marketing within travel is preferred, with a Bachelor’s degree in a related field.

Qualifications

• Minimum 5 years in digital marketing, preferably in travel/tourism.
• Proven track record in integrated campaigns across channels.
• Strong SEO/SEM, social media, content and email marketing.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy to boost brand awareness and bookings.
• Manage paid ads across Google and social platforms to maximize ROI.
• Lead SEO efforts to improve organic rankings and website traffic.
• Oversee social media strategy, content creation, and community engagement.
• Create and manage content for the website, blog, and other channels.
• Drive email marketing campaigns to nurture leads and customers.
• Analyze traffic and campaign performance using analytics tools.
• Monitor industry trends and competitors to identify opportunities.
• Manage digital marketing budget and collaborate with sales and marketing teams.

Skills

Digital strategy

Analytics

Communication

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

Social media platforms

Marketing automation tools

WordPress

Job description

Placements24 is seeking an experienced Digital Marketing Manager for a dynamic travel and tourism agency in Benoni, Gauteng. You will own the digital strategy, content, and campaigns to drive bookings and engagement.

You will lead SEO/SEM, social media, email marketing, and analytics, collaborating across teams in a hybrid work setup. A 5+ year track record in digital marketing within travel is preferred, with a Bachelor’s degree in a related field.