Digital Marketing Manager - Retail

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Professional Development

Competitive Salary

Collaborative Team

Job summary

Placements24, on behalf of our client, seeks an experienced Digital Marketing Manager for a fully remote role focused on growing brand awareness and lead generation in the retail sector. You will develop and implement comprehensive strategies across SEO, SEM, social media, email, and content marketing.

With a 5+ year track record in digital marketing, you will analyze performance, manage budgets, create engaging content, and stay ahead of industry trends to drive growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 5 years in digital marketing with retail focus.
• Proven record of developing and executing digital campaigns.
• Strong knowledge of SEO, SEM, GA, social media tools, and email platforms.
• Excellent analytical and reporting skills.
• Content creation and management experience.

Responsibilities

• Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage the company's social media presence and engage with online communities.
• Analyze website traffic and campaign performance to provide actionable insights.
• Oversee creation of blog posts, website copy, and social updates.
• Manage the digital marketing budget and resource allocation.
• Stay up-to-date with latest digital marketing trends and technologies.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Content marketing

Analytics

Budget management

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads

Email marketing tools

Job description

About the Role

Our client is seeking a strategic and creative Digital Marketing Manager to lead their online marketing efforts. This is a fully remote position, ideal for a seasoned marketer passionate about driving growth in the retail sector. You will be responsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate qualified leads. This role requires a deep understanding of various digital channels and the ability to measure and optimize campaign performance to achieve business objectives. Join a collaborative team focused on innovative digital solutions for the retail industry .

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.


• Manage the company's social media presence and engage with online communities.


• Analyze website traffic, campaign performance, and customer data to provide actionable insights and recommendations.


• Oversee the creation of engaging marketing content, including blog posts, website copy, and social media updates.


• Manage the digital marketing budget and ensure optimal allocation of resources.


• Stay up-to-date with the latest digital marketing trends and technologies to identify new opportunities.

Requirements

• Minimum of 5 years of experience in digital marketing , with a focus on the retail sector.


• Proven track record of developing and executing successful digital marketing campaigns.


• Strong knowledge of SEO, SEM, Google Analytics, social media marketing tools, and email marketing platforms.


• Excellent analytical and reporting skills.


• Experience in content creation and management.


• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Highly competitive salary and performance-based incentives.


• Fully remote work arrangement, offering unparalleled flexibility.


• Comprehensive health, dental, and vision insurance coverage.


• Generous paid time off and opportunities for professional development.


• A collaborative and innovative digital marketing environment.