Digital Marketing Manager

Recruitpartners; Gauteng; On-site; ZAR 550,000 - 900,000; Full time

Job summary

Recruitpartners in Johannesburg is seeking a Digital Marketing Manager to own the digital customer experience across multiple sites and platforms. You will ensure fast loading, intuitive navigation and conversion-focused journeys that turn clicks into customers.

The role covers digital strategy, campaigns, SEO, analytics, CMS management, agency partnerships and budgets. You will collaborate with marketing, IT and dealership stakeholders to deliver measurable improvements in traffic and ROI.

Qualifications

• Relevant qualification in Digital Marketing, Marketing, Information Systems or a related field.
• Minimum 5 years’ relevant digital marketing experience, including website management, optimisation and digital projects.
• Experience managing digital agencies, suppliers, budgets and project delivery.
• Practical experience with CMS platforms, SEO, web analytics and conversion optimisation.
• Experience with CRM, lead management or marketing automation platforms.
• A demonstrated ability to look at a pile of data and somehow come back with a sensible recommendation.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience within automotive retail or a multi-brand, multi-site retail environment would be advantageous.

Responsibilities

• Implement digital initiatives aligned with marketing strategy and business priorities.
• Plan and execute digital campaigns and automated customer journeys.
• Improve the journey from website visit to enquiry, engagement and conversion.
• Support the development of customer portals and other digital experience solutions.
• Keep up with digital trends, technologies and opportunities.

Skills

Digital marketing

Website management

Campaign management

SEO

Analytics

CRM

Marketing automation

Budget management

Education

Relevant digital marketing or related field

Tools

CMS platforms

SEO tools

Web analytics tools

Job description

Digital Marketing Manager | Beadfordview, Johannesburg

Are you the kind of person who gets irrationally excited when conversion rates go up, bounce rates go down and Google Analytics actually makes sense for once? Then we may have just found your kind of people. Our client is looking for a commercially minded Digital Marketing Manager to take ownership of the digital customer experience across multiple websites and platforms. Your mission? Make sure everything works, looks good, loads quickly, is easy to navigate and - perhaps most importantly - turns clicks into actual customers rather than just impressive-looking graphs. You will get stuck into digital campaigns, customer journeys, website optimisation, SEO, analytics, agencies, suppliers, budgets and projects. Basically, if it involves a website and has the potential to become someone else's "quick little request", it may eventually land on your desk.

Key Responsibilities:

Digital Strategy & Customer Experience

• Implement digital initiatives aligned with marketing strategy and business priorities.




• Plan and execute digital campaigns and automated customer journeys.




• Improve the journey from website visit to enquiry, engagement and conversion.




• Support the development of customer portals and other digital experience solutions.




• Keep up with digital trends, technologies and opportunities - because \"but we've always done it that way\" is not exactly a digital strategy.

Website Management & Optimisation

• Oversee the day-to-day functionality and performance of multiple websites.




• Manage website content, updates and maintenance through CMS platforms and suppliers.




• Work with development agencies to improve design, navigation, usability, mobile responsiveness and functionality.




• Ensure vehicle listings, offers, dealership details and enquiry forms are accurate, current and actually working.




• Coordinate website enhancements, testing and implementation.




• Manage live chat functionality and ensure enquiries find their way to the right people.

SEO, Analytics & Performance

• Manage technical, on-page and content-related SEO.




• Monitor website performance using Google Analytics, Google Search Console, Semrush and heat-mapping platforms.




• Analyse traffic, customer behaviour and conversion performance to identify improvement opportunities.




• Work with BI, IT and lead management teams to maintain reliable tracking and data integration.




• Develop dashboards and reports that turn numbers into useful insights, rather than another colourful spreadsheet nobody opens.

Agency, Supplier & Project Management

• Manage digital agencies and suppliers against deliverables, service levels and deadlines.




• Prioritise development requests and manage agency retainer hours.




• Coordinate digital projects from briefing and planning through to testing, implementation and review.




• Work with marketing, dealership, IT and other stakeholders to ensure digital solutions actually solve the problem.




• Manage multiple projects and digital initiatives - ideally without developing a nervous twitch every time someone says, \"Can you just make one small change?\"

Budgets, Governance & Compliance

• Manage website and digital platform budgets and monitor expenditure.




• Assess supplier performance and ensure the business gets value for money.




• Ensure digital platforms and campaigns meet privacy, consent, brand and governance requirements.




• Maintain appropriate approval processes and quality controls for website content and changes.

Key Requirements:

• Relevant qualification in Digital Marketing, Marketing, Information Systems or a related field.




• Minimum 5 years’ relevant digital marketing experience, including website management, optimisation and digital projects.




• Experience managing digital agencies, suppliers, budgets and project delivery.




• Practical experience with CMS platforms, SEO, web analytics and conversion optimisation.




• Experience with CRM, lead management or marketing automation platforms.




• A demonstrated ability to look at a pile of data and somehow come back with a sensible recommendation.




• Proficiency in Microsoft Office, particularly Excel and PowerPoint.




• Experience within automotive retail or a multi-brand, multi-site retail environment would be advantageous.

This is a role for someone who can comfortably switch between creative thinking, commercial strategy and analytical detail - preferably without needing three different personalities to do it. If you're passionate about digital, love improving customer journeys and believe that websites should do more than simply look pretty, this could be your opportunity to make clicks count.

And if you know what CTR, SEO, UX and ROI mean without immediately reaching for Google... even better.