Digital Marketing Manager

Energy Capital & Power; Cape Town; On-site; ZAR 450,000 - 650,000; Full time

Job summary

A leading energy firm in Cape Town seeks a Digital Marketing Manager to enhance user experience and drive organic growth through effective SEO and paid media campaigns. The ideal candidate will have a Bachelor’s degree in Marketing and 6+ years of experience in digital marketing, with proficiency in platforms like WordPress, Google Ads, and GA4. This full-time role offers the opportunity to lead digital strategies across various brands and events.

Qualifications

• 6+ years of hands-on experience in digital marketing including SEO, CRO, paid media, and analytics.
• Strong analytical and strategic skills.
• Ability to manage multiple campaigns across regions and teams.

Responsibilities

• Manage and maintain company and events websites focusing on user experience.
• Drive organic growth through SEO strategies.
• Plan, execute, and optimize paid media campaigns.

Skills

SEO

CRO

Google Ads

Analytics

WordPress

A/B Testing

Education

Bachelors degree in Marketing, Digital Marketing, Business or a related field

Tools

GA4

Meta Ads

Job description

Overview

Manage and maintain company and events websites with a strong focus on user experience and performance. Execute A / B testing usability testing and conversion rate optimization (CRO) strategies to continuously improve website effectiveness. Drive organic growth through on-page and off-page SEO strategies. Must have hands-on experience with WordPress and understand SEO tools and analytics platforms. Set up manage and optimise Google Analytics 4 (GA4) accounts and other tracking tools. Monitor user behaviour campaign performance and key site metrics to inform decision making. Plan execute and optimise paid media campaigns across platforms including Google Ads Meta (Facebook & Instagram) YouTube and LinkedIn. Oversee ad creative targeting and funnel strategies to maximize reach and engagement. Allocate track and manage digital marketing budgets. Optimize spend to improve Return on Ad Spend (ROAS) and increase customer Lifetime Value (LTV). Own and lead the digital marketing strategy across multiple brands and events ensuring alignment with broader business goals. Collaborate with project directors and marketing teams to execute data-informed campaigns. Track key performance indicators (KPIs) generate regular performance reports and provide actionable insights for continuous improvement and growth. Stay current on digital marketing trends paid media innovations and emerging performance marketing tools. Apply insights to keep our strategies ahead of the curve.

Qualifications

• Bachelors degree in Marketing Digital Marketing Business or a related field.
• 36 years of hands-on experience in digital marketing including SEO CRO paid media and analytics.
• Proficiency with tools like GA4 Google Ads Meta Ads WordPress and A / B testing platforms.
• Certifications in Google Ads GA4 Meta Blueprint or SEO / CRO platforms (e.g. HubSpot SEMrush CXL).
• Strong analytical and strategic skills with the ability to manage budgets track KPIs and optimize performance.
• Ability to manage multiple campaigns across regions and teams.

Remote Work: Employment Type :

Full-time

Experience: years

Vacancy: 1