Digital Growth & Ecommerce Lead

X, bigly labs; Johannesburg; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

X, bigly labs in South Africa leads Dis-Chem’s digital marketing initiatives, driving profitable customer acquisition, digital sales growth, and lifetime value across the digital ecosystem. The role oversees App, Web, Paid Media, SEO, Retail Media, and Digital Partnerships to deliver measurable commercial growth.

We seek a candidate with 6–8 years in Digital Marketing within Retail, eCommerce, FMCG, Loyalty or Healthcare, skilled in analytics and multi-channel campaigns, and adept at partner

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Commerce or Business.
• Postgraduate qualification advantageous.

Responsibilities

• Develop and deliver Annual digital marketing plans.
• Lead, plan and coordinate category and promotion planning for digital campaigns aligned to the marketing calendar.
• Own the digital customer journey across App and Web.
• Manage the development and approval of creative assets (Digital) by collaborating with agencies and the Creative Studio.
• Support the execution of Better Rewards partner campaigns in the digital marketing campaigns so that collaborations drive mutual value and ROI.
• Maintain marketing SOPs, templates, and calendars by standardising processes and approvals so that campaign delivery is efficient and auditable.
• Manage Digital Marketing agency relationships and performance.

Skills

Digital Marketing

Ecommerce Growth

SEO

Paid Media

Analytics

Collaboration

Education

Bachelor's Degree in Marketing/Commerce/Business

Postgraduate qualification advantageous

Tools

GA4

Firebase

AppsFlyer

Power BI

Braze

Google Ads

Meta Ads

Claude

Job description

X, bigly labs in South Africa leads Dis-Chem’s digital marketing initiatives, driving profitable customer acquisition, digital sales growth, and lifetime value across the digital ecosystem. The role oversees App, Web, Paid Media, SEO, Retail Media, and Digital Partnerships to deliver measurable commercial growth.

We seek a candidate with 6–8 years in Digital Marketing within Retail, eCommerce, FMCG, Loyalty or Healthcare, skilled in analytics and multi-channel campaigns, and adept at partner