Digital Growth & Analytics Architect

Watershed Consulting

Johannesburg

On-site

ZAR 900,000 - 1,400,000

Full time

9 days ago

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Job summary

Watershed Consulting in Johannesburg, South Africa, seeks a Digital Experience & Analytics Manager to transform raw digital data into marketing intelligence and drive measurable business outcomes across all digital touchpoints. You will own the ecosystem across WordPress sites, SEO/ AEO/GEO strategies, GA4, GTM and Looker Studio, ensuring fast, mobile-friendly experiences and accurate attribution.

5+ years in digital marketing, website management, and analytics required; healthcare or FMCG

Qualifications

Bachelor’s degree or equivalent in Digital Marketing, Computer Science, Information Systems, or Business.
5+ years of experience in digital marketing, website management, SEO or analytics.
Proven experience managing websites and digital platforms.
Strong experience with digital analytics and reporting.
Experience with Google Analytics 4, Google Tag Manager, Search Console and Looker Studio.

Responsibilities

Transform raw digital data into sophisticated marketing intelligence.
Manage the organization’s digital ecosystem to deliver measurable business outcomes.
Ensure all websites, landing pages, and digital touchpoints are optimized for speed and mobile responsiveness.
Link technical SEO health and site performance to business outcomes through A/B testing and accurate attribution.