Digital Content Marketer

Placements24; Upington; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Collaborative team

E-commerce focus

Job summary

Placements24 in Upington is seeking a creative and data-driven Digital Content Marketer to elevate the brand online. This hybrid role blends on-site collaboration with remote work, focusing on content across blogs, website copy, social media, and email campaigns.

You will work with marketing, sales, and product teams, optimize content for SEO, analyze performance with analytics, and adjust strategies from data. A strong writing portfolio and CMS/SEO proficiency are essential.

Qualifications

• Proven content marketing and copywriting experience.
• Strong writing, editing, and proofreading skills with a portfolio.
• Proficiency in SEO and keyword research tools.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Ability to work effectively in a hybrid work environment and manage multiple projects.
• Understanding of digital marketing principles and e-commerce.

Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and customer needs.
• Create high-quality, engaging content including blog posts, website copy, social media updates, and email newsletters.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance using web analytics tools and adjust strategies based on data insights.
• Collaborate with designers and other team members to produce visually appealing content.
• Stay current with digital marketing trends, SEO best practices, and competitor content strategies.

Skills

Content marketing

Copywriting

SEO

Data analysis

Tools

Google Analytics

CMS (WordPress)

Keyword research tools

Job description

About the Role

Our client is seeking a creative and data-driven Digital Content Marketer to enhance their online presence in Upington . This hybrid role offers flexibility, combining on-site collaboration with remote work capabilities. You will be responsible for developing and implementing content strategies that attract, engage, and convert our target audience across various digital channels. The ideal candidate possesses strong writing skills, a keen understanding of SEO, and a passion for creating compelling content that drives business results for our e-commerce platform. You will work closely with marketing, sales, and product teams to deliver impactful campaigns.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and customer needs.
• Create high-quality, engaging content including blog posts, website copy, social media updates, and email newsletters.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance using web analytics tools and adjust strategies based on data insights.
• Collaborate with designers and other team members to produce visually appealing content.
• Stay current with digital marketing trends, SEO best practices, and competitor content strategies.

Requirements

• Proven experience as a Content Marketer , Copywriter, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Proficiency in SEO best practices and keyword research tools.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Ability to work effectively in a hybrid work environment and manage multiple projects.
• Strong understanding of digital marketing principles and e-commerce marketing.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model providing work-life balance.
• Opportunities for professional development and training in digital marketing.
• Engage with a creative and collaborative marketing team.
• Contribute to the growth and success of an e-commerce brand.