Digital Content / Channel Manager - Cape Town

HotelJobs; Cape Town; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Luxury Jewellery Brand, based in Cape Town, seeks a Digital Content / Channel Manager to shape a globally relevant luxury narrative through storytelling, design and high‑quality content. You will steward the content calendar, publishing, channel planning and distribution across social, CRM, website and international markets.

You will translate the marketing strategy into channel plans, optimize assets for each platform, track performance with analytics, and collaborate with Growth, E-commerce

Qualifications

• Degree or diploma in a relevant field required.
• 2–5 years in content or social media roles.
• Experience tracking campaign performance.
• Excellent writing and editing for web, ads, emails, and social posts.
• SEO knowledge and keyword placement.
• Familiarity with WordPress and CRM tools.
• Basic graphic design and video editing (Canva/CapCut).

Responsibilities

• Translate marketing strategy into channel content plan.
• Manage publishing schedules across orgs.
• Coordinate organic, paid, CRM, and website content.
• Adapt assets for each platform.
• Track engagement and content performance.
• Provide insights to inform future creative decisions.
• Collaborate with Growth, E-commerce and CRM teams.

Skills

Content creation

Social media

Channel ops

Writing/editing

SEO

WordPress

CRM tools

Analytics

Project management

Creative thinking

Design communication

Education

Degree or diploma in digital marketing/communications/journalism

Tools

WordPress

CRM tools

Analytics tools

Job description

Luxury Jewellery Brand with Head Office based in Cape Town is looking for a Digital Content / Channel Manager. The purpose of the role is to build a distinctive and globally relevant luxury brand through exceptional storytelling, design and content while protecting the consistency and integrity of the brand across every customer touchpoint. The creative department operate as an in-house luxury brand and content engine: protecting the brand; creating distinctive work; and producing enough high-quality content to support digital; CRM, retail, PR and international growth. Regardless of role, every team member will be accountable for five principles: Luxury Standard Distinctiveness Story Before Content Commercial Awareness Craftsmanship Purpose of the role: Ensure creative is deployed effectively across channels Content calendar, publishing, platform optimisation, performance feedback Ensure content reaches the right audience, through the right channel, in the right format and that performance insights continuously inform future creative decisions.

Owns

• Content calendar
• Publishing
• Channel planning
• Social platforms
• Content distribution
• Performance reporting
• Creative performance feedback

Duties

Translate the broader marketing strategy into a channel content plan. Manage publishing schedules. Coordinate organic, paid, CRM and website content requirements. Ensure assets are appropriately adapted for each platform. Track engagement and content performance. Identify high-performing themes, formats and stories. Feed performance insights back into the studio Identify emerging content opportunities and platform behaviours. Work closely with Growth, E-commerce and CRM.

Requirements

• Degree or diploma in digital marketing, communications, journalism, or a related field.
• At least 2 to 5 years of hands-on experience in content creation, social media management, or digital channel operations.
• Prior experience tracking campaign performance and managing digital publishing schedules.
• Excellent writing and editing skills for web copy, ads, emails, and social posts.
• Understanding of SEO (Search Engine Optimisation) best practices and keyword placement.
• Familiarity with content management systems (like WordPress) and email/CRM tools.
• Basic graphic design and video editing skills using tools like Canva or CapCut.
• Ability to read data and build reports using analytics platforms (like Google Analytics or Meta/YouTube Studio insights).
• Strong project management to handle multiple publishing deadlines.
• Creative thinking to spot digital trends and turn them into brand campaigns.
• Communication skills to coordinate with designers, copywriters, and external agencies