Digital Campaign Architect

Innovation Advance Group; Randburg; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Innovation Advance Group in South Africa seeks a Digital Marketing Co-ordinator to shape campaigns for sport and luxury travel across Africa. You will craft copy, produce visuals, and manage multi-channel programs across social platforms and email.

You will translate metrics into strategies, maintaining brand identity continent-wide while building engaging online communities and proactive PR messaging.

Qualifications

• Degree or Diploma in Digital Marketing or Communications.
• 1 year hands-on digital marketing and multi-channel social media management.
• Expertise across major platforms (Meta, LinkedIn, TikTok, YouTube, X) along with email marketing platforms and social analytics tools.
• Exceptional copywriting, content creation (basic photography/video production), and proven project management ability.

Responsibilities

• Elevate the Story: Conceptualize, craft, and execute high-impact social and email campaigns across high-profile sports and travel brands.
• Unify the Vision: Align multi-channel digital messaging across a continental footprint, maintaining corporate identity while driving creativity.
• Analyse & Adapt: Transform social metrics and competitor insights into actionable strategies that grow organically and through paid channels.
• Protect & Connect: Build authentic online communities, manage proactive PR messaging, and engage global sports enthusiasts and luxury travellers.

Skills

Copywriting

Content creation

Project management

Analytics mindset

Education

Degree or Diploma in Digital Marketing or Communications

Tools

Meta

LinkedIn

TikTok

YouTube

X

Email marketing platforms

Social analytics tools

Job description

Innovation Advance Group in South Africa seeks a Digital Marketing Co-ordinator to shape campaigns for sport and luxury travel across Africa. You will craft copy, produce visuals, and manage multi-channel programs across social platforms and email.

You will translate metrics into strategies, maintaining brand identity continent-wide while building engaging online communities and proactive PR messaging.