Digital Communications Strategy Lead

Accenture in South Africa; Midrand; On-site; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Flexible work arrangements

Competitive rewards

Job summary

Accenture in South Africa seeks a Digital Communications Strategist who defines the creative and communications direction and then shapes its execution across digital platforms. You will connect brand strategy with paid, owned and earned channels, collaborating with creative, media, social, PR and account leads to deliver cohesive communication systems.

You will bring 7+ years of strategy experience, a strong grounding in integrated media, and a marketing or communications degree.

Qualifications

• ±7 years’ experience in communications strategy, brand strategy, digital strategy or creative agency environments – mandatory.
• Strong grounding in Paid, Owned and Earned media, with a clear point of view on how brand and creativity drive digital impact.
• Proven ability to lead communications strategy that starts with idea and meaning, and then scales across digital platforms.
• Comfortable acting as a senior strategic partner to creative teams, channel specialists and clients.
• Ability to balance cultural intuition and creative ambition with strategic rigour and evidence-based decision-making.
• Excellent structuring, writing and presentation skills.
• Curious by nature; opinionated once informed.
• Enjoys complexity, but obsessed with clarity.
• Collaborative, grounded and low-ego.
• A Marketing or Communications-relevant tertiary qualification –Mandatory.

Responsibilities

• Set overarching digital communications direction across paid, owned and earned channels grounded in brand strategy and business objectives.
• Translate briefs, cultural signals and audience insight into clear communications platforms and messaging hierarchies.
• Anchor channel roles and creative expression across the digital customer journey from awareness to advocacy.
• Collaborate with media, social, PR, influencer and community teams to raise the quality of outcomes.
• Work with Paid Media, CVM, SEO and Data specialists to activate the strategy.
• Turn insight and performance inputs into client-ready stories that drive decision-making.

Skills

7+ years experience

Brand strategy

Digital strategy

Paid/Owned/Earned

Leadership

Writing skills

Education

Marketing/Communications degree

Tools

SEO

Data analysis

Job description

Accenture in South Africa seeks a Digital Communications Strategist who defines the creative and communications direction and then shapes its execution across digital platforms. You will connect brand strategy with paid, owned and earned channels, collaborating with creative, media, social, PR and account leads to deliver cohesive communication systems.

You will bring 7+ years of strategy experience, a strong grounding in integrated media, and a marketing or communications degree.