Developing Markets Lead – Africa

Sun International; Sandton; On-site; ZAR 1,800,000 - 2,600,000; Full time

Job summary

Sun International seeks a Developing Markets Lead - Africa to drive growth across Africa by delivering new country launches and improving commercial performance in existing markets.

You will coordinate market entry, licensing and regulatory compliance while translating insights into actions that increase player acquisition and revenue. The role requires cross-functional leadership and business impact across multiple African jurisdictions.

Qualifications

• 8-10 years’ experience in the online gaming or sports betting industry.
• Experience in African market operations, commercial management and/or product roles.
• Demonstrated experience coordinating cross-functional teams towards shared commercial or project delivery outcomes.
• Exposure to African market operations and regulatory environments.
• Experience working with CRM, VIP, Product and/or Sportsbook teams within a commercial gaming environment.
• Understanding of gambling licensing and compliance processes across African jurisdictions.
• Experience interpreting player behaviour and market intelligence to support commercial decision-making.
• Experience coaching and developing junior team members.
• Willingness and ability to travel to operating markets as required.

Responsibilities

• Lead end-to-end operational delivery of new country launches.
• Support ongoing commercial performance of existing African markets.
• Coordinate market entry, licensing, regulatory compliance and cross-functional delivery.
• Translate market intelligence and player insights into targeted commercial actions.
• Drive player acquisition and revenue growth through market-specific strategies.

Skills

Continuous Improvement

Integrity

Teamwork

Collaboration

Transparency

Adaptability

Problem-Solving

Customer Centricity

Lifelong Learning

Respect for Diversity

Education

BCom / Business Administration Degree or equivalent

Key Gaming Licence (NGB), where applicable

Job description

The Developing Markets Lead - Africa is responsible for enabling SunBet’s growth across developing African markets through two key mandates: leading the end-to-end operational delivery of new country launches and supporting the ongoing commercial performance of existing African markets. The role coordinates market entry, licensing, regulatory compliance and cross-functional delivery, while translating market intelligence and player insights into targeted commercial actions that drive player acquisition and revenue growth.

Core behavioural & Technical / proficiency competencies:

Behavioural:

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical:

• Online Gaming & Sports Betting Industry Knowledge
• African Market Operations
• Market Entry & Launch Management
• African Gambling Regulatory Frameworks
• Gambling Licensing & Compliance
• Commercial & Market Performance Management
• CRM, VIP & Player Lifecycle Management
• Player Behaviour Data Analysis & Interpretation
• Market & Competitor Intelligence
• Player Acquisition & GGR Performance Analysis
• Cross-functional Project Management
• Payment Infrastructure, Mobile Money Networks & Gateways
• Stakeholder Management & Influence
• Strategic & Commercial Decision Making
• Report Writing, Market Briefing & Strategic Communication

Qualifications:

• BCom / Business Administration Degree or equivalent
• Key Gaming Licence (NGB), where applicable

Experience:

• 8-10 years’ experience in the online gaming or sports betting industry
• Experience in African market operations, commercial management and/or product roles
• Demonstrated experience coordinating cross-functional teams towards shared commercial or project delivery outcomes
• Exposure to African market operations and regulatory environments
• Experience working with CRM, VIP, Product and/or Sportsbook teams within a commercial gaming environment
• Understanding of gambling licensing and compliance processes across African jurisdictions
• Experience interpreting player behaviour and market intelligence to support commercial decision-makingExperience coaching and developing junior team members
• Willingness and ability to travel to operating markets as required

Sun International is committed to employment equity and encourages applications from suitably qualified candidates. Only shortlisted candidates will be contacted.

If you have not heard from us within 14 days of the closing date, please consider your application unsuccessful. #ZT