Developing Markets Lead

Sunbet; Johannesburg; On-site; ZAR 1,800,000 - 2,500,000; Full time

Job summary

SunBet seeks a Developing Markets Lead – Africa to drive growth across developing African markets from Johannesburg. The role leads end-to-end country launches, market entry, licensing, regulatory compliance and cross-functional delivery to enable SunBet's expansion.

You will translate market intelligence and player insights into targeted commercial actions that drive player acquisition and revenue growth across Africa, working with CRM, VIP and Product teams to optimize market performance.

Qualifications

• 8–10 years’ experience in the online gaming or sports betting industry.
• Experience in African market operations, commercial management and/or product roles.
• Demonstrated experience coordinating cross-functional teams towards shared commercial or project delivery outcomes.
• Exposure to African market operations and regulatory environments.
• Experience working with CRM, VIP, Product and/or Sportsbook teams within a commercial gaming environment.
• Understanding of gambling licensing and compliance processes across African jurisdictions.
• Experience interpreting player behaviour and market intelligence to support commercial decision-making.
• Experience coaching and developing junior team members.
• Willingness and ability to travel to operating markets as required.

Responsibilities

• Lead end-to-end delivery of new country launches from strategy through to operational readiness.
• Coordinate market entry, licensing, regulatory compliance and cross-functional delivery.
• Translate market intelligence and player insights into targeted commercial actions for player acquisition and revenue growth.
• Collaborate with CRM, VIP, Product and Sportsbook teams to optimize market performance.
• Provide leadership and coaching to junior team members and travel to operating markets as required.

Skills

Integrity

Teamwork

Transparency

Problem-Solving

Customer Centricity

Lifelong Learning

Respect for Diversity

Online Gaming Knowledge

African Market Operations

Market Entry & Launch Mgmt

Gambling Licensing & Compliance

Commercial & Market Performance Mgmt

CRM, VIP & Player Lifecycle Mgmt

Player Behaviour Data Analysis

Player Acquisition & GGR Analysis

Cross-functional Project Mgmt

Stakeholder Management & Influence

Strategic & Commercial Decision Making

Report Writing & Market Briefing

Education

BCom / Business Administration Degree

Key Gaming Licence (NGB)

Tools

CRM platforms

Data analysis tools

Job description

The Developing Markets Lead – Africa is responsible for enabling SunBet’s growth across developing African markets through two key mandates: leading the end-to-end operational delivery of new country launches and supporting the ongoing commercial performance of existing African markets. The role coordinates market entry, licensing, regulatory compliance and cross-functional delivery, while translating market intelligence and player insights into targeted commercial actions that drive player acquisition and revenue growth

Core behavioural & Technical / proficiency competencies:

Behavioural:

• Integrity
• Teamwork
• Transparency
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical:

• Online Gaming & Sports Betting Industry Knowledge
• African Market Operations
• Market Entry & Launch Management
• African Gambling Regulatory Frameworks
• Gambling Licensing & Compliance
• Commercial & Market Performance Management
• CRM, VIP & Player Lifecycle Management
• Player Behaviour Data Analysis & Interpretation
• Player Acquisition & GGR Performance Analysis
• Cross-functional Project Management
• Stakeholder Management & Influence
• Strategic & Commercial Decision Making
• Report Writing, Market Briefing & Strategic Communication

Qualifications:

• BCom / Business Administration Degree or equivalent
• Key Gaming Licence (NGB), where applicable

Experience:

• 8–10 years’ experience in the online gaming or sports betting industry
• Experience in African market operations, commercial management and/or product roles
• Demonstrated experience coordinating cross-functional teams towards shared commercial or project delivery outcomes
• Exposure to African market operations and regulatory environments
• Experience working with CRM, VIP, Product and/or Sportsbook teams within a commercial gaming environment
• Understanding of gambling licensing and compliance processes across African jurisdictions
• Experience interpreting player behaviour and market intelligence to support commercial decision-making
• Experience coaching and developing junior team members
• Willingness and ability to travel to operating markets as required

Sun International is committed to employment equity and encourages applications from suitably qualified candidates. Only shortlisted candidates will be contacted.

“If you have not heard from us within 14 days of the closing date, please consider your application unsuccessful.”