Dairy Trade Marketing Manager – In-Store Growth

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Medical and retirement benefits

Career development opportunities

Port Elizabeth market impact

Job summary

Placements24 is seeking a strategic Trade Marketing Manager to lead in-store marketing for our dairy lines in Port Elizabeth, Eastern Cape. You will develop trade marketing strategies, manage promotions, merchandising, and collaborate closely with sales teams and retail partners to maximize brand visibility and drive sales.

The ideal candidate has 5+ years in trade marketing/brand management within FMCG dairy or food, strong analytical and budget management skills, and a proven track record in

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in trade marketing or brand management, preferably FMCG dairy or food.
• Strong understanding of retail environment and shopper marketing principles.
• Excellent analytical, communication, and organizational abilities.

Responsibilities

• Develop and implement innovative trade marketing strategies for dairy product categories aligned with brand objectives.
• Plan, execute, and evaluate in-store promotions, displays, and merchandising activities.
• Collaborate with sales to ensure effective execution of trade plans at the retail level.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade marketing interventions.
• Manage the trade marketing budget, ensuring maximum ROI.
• Develop compelling sales materials and presentations for key retail accounts.
• Oversee production and distribution of point-of-sale materials.
• Build and maintain strong relationships with retail partners and agencies.
• Track and report performance of trade marketing initiatives, providing actionable insights.
• Stay abreast of industry best practices and trends in trade marketing.

Skills

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Marketing/Business Administration

Tools

Microsoft Excel

PowerPoint

Job description

Placements24 is seeking a strategic Trade Marketing Manager to lead in-store marketing for our dairy lines in Port Elizabeth, Eastern Cape. You will develop trade marketing strategies, manage promotions, merchandising, and collaborate closely with sales teams and retail partners to maximize brand visibility and drive sales.

The ideal candidate has 5+ years in trade marketing/brand management within FMCG dairy or food, strong analytical and budget management skills, and a proven track record in