Customer Insights Team Lead

Smollan; Johannesburg; On-site; ZAR 800,000 - 1,000,000; Full time

Job summary

Smollan is seeking an experienced Insights leader to drive the development and execution of a robust insights agenda. You will distil complex data into compelling narratives, define KPI-driven measurement, and ensure outputs inform strategic planning and commercial initiatives for multiple markets.

You will lead data integration across sources, apply advanced analytics and visualization best practices, and deliver decision-ready insights tailored to diverse stakeholders, while maintaining

Qualifications

• Translate data into actionable insights for business decisions.
• Define KPIs to measure adoption and business impact.
• Communicate complex analyses clearly to diverse stakeholders.

Responsibilities

• Lead development and execution of insights agenda across categories, channels and markets.
• Integrate data from multiple sources to deliver unified insights.
• Ensure insights are decision-ready and aligned with business goals.
• Engage clients to connect data to growth levers and strategy.

Skills

Data storytelling

Stakeholder management

Data visualization

Advanced analytics

Education

Bachelor's degree in Analytics/Statistics/Business

Tools

Power BI

Tableau

SQL

Job description

Insights Execution and Management

Lead the development and execution of an insights agenda, leveraging optimised reports Define priorities for insight generation, aligning output with business and client needs across categories, channels, and markets Distil complex data environments into compelling stories that influence strategic planning and commercial initiatives Ensure insights are not only informative but also decision-ready and aligned with business goals. Maintain standardised processes, templates, and methodologies to ensure consistency, quality, and scalability of insights delivery Define and track KPIs to measure the adoption and business impact of insights.

Data Integration & Synthesis

Integrate data from multiple internal and external sources to generate unified, actionable insights (e.g., linking Perfect Outlet execution to SMA performance or correlating outlet performance with retailer strategies) Apply advanced analytical techniques and data visualisation best practices to translate findings into decision-ready outputs Ensure integrated insights are delivered in formats that are accessible, relevant, and tailored to diverse stakeholder needs.

Reporting Accuracy & Governance

Take full accountability for the accuracy, completeness, and integrity of data used in all Pyramid models and associated reporting tools Implement and maintain data validation processes to ensure that insights are built on robust, verified datasets Monitor and continuously improve reporting structures to reflect evolving business needs and priorities.

Stakeholder Engagement

Deliver insight directly to clients, guiding decisions in areas such as product ranging, pricing strategies, and market prioritisation Act as a thought partner to client stakeholders, helping them connect data to actionable growth levers.