CRM Manager: Player Engagement & Retention

The Good Human (Pty)Ltd; Sandton; On-site; ZAR 600,000 - 800,000; Full time

Job summary

The Good Human (Pty)Ltd in Sandton, Gauteng, is seeking a CRM Manager to develop and execute customer relationship management strategies. The ideal candidate will lead initiatives aimed at maximizing customer engagement, retention, and lifetime value while collaborating closely with marketing and product teams.

This role involves analyzing customer data, managing multi-channel CRM campaigns, and ensuring compliance with data protection regulations.

Responsibilities

• Develop and execute the CRM strategy to maximize customer engagement, retention, and lifetime value.
• Collaborate with the marketing team to align CRM initiatives with the overall brand strategy.
• Manage and optimize the use of data to track player interactions and preferences.

Job description

The Good Human (Pty)Ltd in Sandton, Gauteng, is seeking a CRM Manager to develop and execute customer relationship management strategies. The ideal candidate will lead initiatives aimed at maximizing customer engagement, retention, and lifetime value while collaborating closely with marketing and product teams.

This role involves analyzing customer data, managing multi-channel CRM campaigns, and ensuring compliance with data protection regulations.