CRM & Loyalty Strategist - Ecommerce & Retail

Dermalogica South Africa; Wes-Kaap; Vor Ort; ZAR 360.000 - 480.000; Vollzeit

Zusammenfassung

Dermalogica South Africa is seeking a CRM Specialist to own customer relationship management across ecommerce and retail channels. You will lead personalised communications, loyalty initiatives and lifecycle programmes to boost engagement and lifetime value.

Responsibilities include planning CRM campaigns, segmenting audiences, optimizing retention and reporting on performance. This role is based in Cape Town and focuses on data-driven customer experiences.

Qualifikationen

• Degree or diploma in Marketing, Digital Marketing, Business, Communications or related field.
• CRM platform certifications and email marketing certification are advantageous.

Aufgaben

• Plan, execute and optimise CRM campaigns across email, SMS, loyalty and lifecycle journeys.
• Build and quality-check communications per CRM calendar and brand guidelines.
• Develop lifecycle programmes including welcome, post-purchase and re-engagement journeys.
• Manage loyalty campaigns and customer communications for engagement and retention.
• Analyze CRM performance and produce weekly/monthly reports.
• Collaborate with Ecommerce, Retail and Marketing teams to align CRM activity.
• Own data quality, opt-ins, consent, segmentation and reporting dashboards.

Kenntnisse

Customer centricity

Analytical thinking

Results orientation

Attention to detail

Planning & organisation

Communication & collaboration

Ausbildung

Bachelor’s degree or diploma in Marketing or related field

Tools

Klaviyo

Salesforce Marketing Cloud

Dotdigital

Mailchimp

HubSpot

Shopify

Jobbeschreibung

Dermalogica South Africa is seeking a CRM Specialist to own customer relationship management across ecommerce and retail channels. You will lead personalised communications, loyalty initiatives and lifecycle programmes to boost engagement and lifetime value.

Responsibilities include planning CRM campaigns, segmenting audiences, optimizing retention and reporting on performance. This role is based in Cape Town and focuses on data-driven customer experiences.