CRM / Direct Marketing Specialist

Pacific International Insurance (AU/NZ); South Africa; Remote; ZAR 370,000 - 520,000; Full time

Job summary

Join a team as a CRM / Direct Marketing Specialist at an innovative pet insurance brand. In this role, you'll design multi-channel customer campaigns to enhance acquisition, onboarding, and retention efforts, using data-driven strategies while ensuring compliance and delivering personalised customer experiences. Ideal candidates have 3-5 years in CRM or direct marketing, strong skills in campaign management, and an understanding of digital customer journeys.

Qualifications

• Minimum 3–5 years’ experience in CRM, direct marketing, or lifecycle marketing roles.
• Hands-on experience with CRM and automation platforms.
• Strong understanding of email/SMS marketing, segmentation, and campaign optimisation.

Responsibilities

• Build and optimise lifecycle journeys.
• Deploy BTL campaigns including EDM and SMS.
• Schedule and manage automated workflows via HubSpot.
• Ensure compliance with Australian privacy and financial regulations.
• Analyse customer data to identify trends and targeting opportunities.

Skills

CRM

Direct Marketing

Campaign Management

Segmentation

Data Analysis

Email Marketing

Automation Platforms

Education

Diploma in Marketing, Business, Communications, Digital Media, CRM, or related field

Tools

HubSpot

Job description

Join to apply for the CRM / Direct Marketing Specialist role at Pacific International Insurance (AU/NZ)

Join to apply for the CRM / Direct Marketing Specialist role at Pacific International Insurance (AU/NZ)

Help launch an exciting new Australian pet insurance brand!

Are you a data-driven marketer with a passion for customer journeys and digital engagement? We’re looking for a CRM / Direct Marketing Specialist to join our growing team as we launch an exciting new pet insurance brand in the Australian market.

In this role, you’ll design and execute multi-channel customer lifecycle campaigns that support acquisition, onboarding, engagement, and retention. You’ll work at the heart of a compliance-conscious, customer-focused marketing team helping us shape meaningful, personalised experiences that pet parents can trust.

What you’ll be doing

CRM and Campaign Management

• Build and optimise lifecycle journeys (acquisition, onboarding, retention, re-engagement).
• Deploy BTL campaigns including EDM and SMS to leads and customers.
• Schedule and manage automated workflows via HubSpot.
• Ensure compliance with Australian privacy and financial regulations.

Segmentation and Personalisation

• Analyse customer data to identify trends and targeting opportunities.
• Develop segmented, personalised messaging to support campaign goals.
• Use behavioural insights to drive upsell and engagement strategies.

Education and Engagement

• Create campaign content that informs and empowers customers.
• Tailor messaging by lifecycle stage, ensuring tone and clarity.
• Collaborate with content teams to maintain accuracy and compliance.

Performance and Optimisation

• Monitor KPIs and campaign performance.
• Run A/B tests to improve engagement and outcomes.
• Maintain clean, accurate CRM data for effective targeting.

Collaboration and Compliance

• Partner with marketing, product, and compliance teams on campaign delivery.
• Contribute to loyalty and referral initiatives.
• Document workflows and ensure best-practice CRM usage.

The essentials that you’ll need

• Minimum 3–5 years’ experience in CRM, direct marketing, or lifecycle marketing roles.
• Hands-on experience with CRM and automation platforms (e.g., HubSpot).
• Strong understanding of email/SMS marketing, segmentation, and campaign optimisation.
• Familiarity with compliance in a regulated industry, especially financial services or insurance.
• Experience working with customer data to drive marketing outcomes and improve retention.
• Exceptional attention to detail and ability to manage multiple timelines.
• Discipline and tenacity – comfortable in working across time zones and in a fully remote setting.
• Diploma in Marketing, Business, Communications, Digital Media, CRM, or a related field.
• Insurance, financial services, or similar industry background.
• Familiarity with Australian regulatory environment.
• Background or passion for pets or animal welfare.
• Highly organised, with strong project management skills.
• Values-driven with a strong understanding of compliance and data ethics.

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Why work with us?

At Pacific International Insurance, we're not just about policies, we're about pets. Join a team that values innovation, purpose, and creating Soft Landings. You'll be helping pet owners across Australia make informed, stress-free decisions about their pets’ health and wellbeing.

Ready to shape the future of pet insurance with smart, customer-first campaigns?

Join us in building a trusted voice for a brand that cares about pets and the people who love them!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Insurance

Referrals increase your chances of interviewing at Pacific International Insurance (AU/NZ) by 2x

Get notified about new Direct Marketing Specialist jobs in South Africa.

Cape Town, Western Cape, South Africa 23 hours ago

Part Time Digital Marketing Coorindator (remote role)

Cape Town, Western Cape, South Africa $1,000.00-$2,000.00 1 week ago

Johannesburg, Gauteng, South Africa $1,500.00-$1,500.00 1 week ago

Cape Town, Western Cape, South Africa $1,500.00-$1,500.00 1 week ago

Digital Ads & Email Marketing Specialist

Johannesburg, Gauteng, South Africa 4 days ago

Cape Town, Western Cape, South Africa 6 days ago

Community & CRM Manager - Remote Anywhere (Part-Time)

Johannesburg Metropolitan Area 1 month ago

Cape Town, Western Cape, South Africa 4 days ago

SU - AI Content Marketing & Digital Marketing Specialist

Bloemfontein, Free State, South Africa 4 days ago

Pretoria, Gauteng, South Africa 1 day ago

Johannesburg Metropolitan Area 5 days ago

Johannesburg, Gauteng, South Africa 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.