Creative Strategist

IllTip; South Africa; Remote; ZAR 452,000 - 905,000; Part time

Job summary

IllTip is seeking a remote, part-time creative writer to transform data and campaign insights into persuasive briefs, scripts and copy. This worldwide role averages about 20 hours weekly and requires collaborating with directors, editors and designers to spot what makes ideas stand out on social media.

You’ll craft briefs, write scripts, analyse performance data and adapt concepts for video and static ads while keeping brand guidelines at the core. Open to applicants anywhere in the world.

Qualifications

• Experience writing creative briefs or ad copy for video and static formats.
• Strong copywriting and ability to spot scroll-stopping concepts.
• Ability to interpret performance data and apply insights.

Responsibilities

• Write clear briefs for video and static ads from data and insights.
• Conduct consumer, product and competitor research to shape direction.
• Identify top concepts and social trends to inform briefs.
• Analyse test results and suggest next steps.
• Write scripts and copy for video and static ads, developing original concepts.
• Track briefs and ensure copy meets brand guidelines.

Skills

Creative brief writing

Copywriting

Social media trends

Data interpretation

Script writing

Collaboration

Job description

A remote, part-time creative role at a marketing and advertising team that produces performance video and static ads. It suits someone who enjoys turning research and campaign data into clear creative direction, and who writes persuasive scripts and copy. The work is flexible and carried out worldwide, with an average of around 20 hours a week. Candidates should be comfortable collaborating with directors, editors and designers, and enjoy spotting what makes an idea stand out on social media.

Responsibilities

• Write clear creative briefs for video and static ads based on data, research and creative insights
• Carry out consumer, product and competitor research to shape creative direction
• Identify top-performing concepts and social media trends to inform new briefs
• Analyse creative test results and suggest next steps
• Write scripts and copy for video and static ads and develop original concepts
• Track briefs and copy deliverables and check content against brand guidelines

Requirements

• Experience writing creative briefs or ad copy for video and static formats
• Strong copywriting skills and an eye for scroll-stopping concepts
• Ability to interpret performance and test data
• Good understanding of social media trends and target audiences
• Comfortable taking feedback and revising work
• Strong organisational skills to keep timelines on track

Open to applicants anywhere in the world.