Copywriter | Coaching & Personal Brand (SA)

The OE Agency; Gauteng; On-site; ZAR 112,000 - 223,000; Part time

Benefits offered by this job

Paid trial task

Job summary

Limitless is a Perth-based coaching brand seeking a genuine copywriter for ongoing, part-time work. Youll write across channels, capture the founder's voice, and craft content that persuades and converts while managing deadlines.

The role requires experience in short- and long-form copy, a strong portfolio, and the ability to adapt voice to the brand. Fully remote for South Africa-based candidates, overlaps with Perth hours.

Qualifications

• At least 2 years paid copywriting experience with a portfolio showing hooks, captions, emails or sales pages.
• Ability to learn a founder's voice and write consistently in that style.
• Strong grasp of direct-response copywriting, including hooks and calls to action.

Responsibilities

• Write YouTube scripts and video hooks.
• Create social media captions for Instagram, LinkedIn and Facebook.
• Develop email newsletters and nurture sequences.
• Write landing pages, sales pages and launch copy.
• Create lead magnets and webinar copy.
• Capture and reflect the founder's voice across content formats.
• Apply direct-response principles with hooks, offers, objections and CTAs.
• Iterate copy based on feedback and deadlines.

Skills

Copywriting

Direct-response

Storytelling

Voice & brand

Editing

Job description

This is a remote position.

Copywriter | Coaching & Personal Brand Location: Remote, South Africa Engagement Type: Independent Contractor | Part-Time, Ongoing Working Hours: 20 hours per week, with some overlap with Perth business hours (AWST) Rate: AUD $10–$20 per hour (approximately R115–R230 per hour) Estimated Monthly Earnings: Approximately R10,000–R20,000, depending on hours worked and the exchange rate

About Us

Limitless is a coaching brand founded by Lezly Kaye, based in Perth, Australia.

We help business owners scale through strong teams and remote operations, so they can grow without being the one holding everything together. We also run retreats for women who are building big businesses and big lives.

Our audience is ambitious, self-aware and ready for the next level. Our content needs to speak to that with clarity, warmth and conviction.

The Role

We're looking for a genuine copywriter. Not a VA who writes, and not someone who simply runs prompts through AI and tidies up the output.

We want someone who understands persuasion, voice and structure, and who can make a reader stop, feel seen and take action.

You'll write across multiple channels, helping us communicate our message consistently while capturing the founder's unique voice.

This is an ongoing, part-time opportunity for an experienced writer who enjoys creating meaningful content and understands how words influence decisions.

Key Responsibilities

Write compelling YouTube scripts and video hooks.

Create engaging social media captions for Instagram, LinkedIn and Facebook.

Develop email newsletters and nurture sequences.

Write landing pages, sales pages and launch copy.

Create lead magnets and webinar copy.

Capture and consistently reflect the founder's voice across different content formats.

Apply direct-response copywriting principles, including hooks, offers, objections and calls to action.

Incorporate feedback and refine copy to meet the intended message, tone and purpose.

Deliver high-quality content within agreed deadlines.

Requirements

At least 2 years of paid copywriting experience, ideally within coaching, personal development, online education or service-based businesses.

A portfolio demonstrating both short-form and long-form copywriting, including hooks, captions, emails or sales pages.

Demonstrated ability to learn a founder's voice and write consistently in that style.

Solid understanding of direct-response copywriting principles, including hooks, offers, objections and calls to action.

Excellent written English with a natural, conversational tone.

Strong understanding of persuasion, storytelling and content structure.

Reliability with deadlines and the ability to take feedback and iterate quickly.

Availability for some overlap with Perth business hours (AWST), which is 6 hours ahead of South Africa.

Highly Regarded

Experience writing for founders or personal brands.

Familiarity with YouTube content strategy or funnels.

Experience writing launch copy for programs or events.

Benefits Working Arrangements & Remuneration

Fully remote, South Africa.

Independent contractor engagement.

Part-time, 20 hours per week, ongoing.

AUD $10–$20 per hour, depending on experience and portfolio.

Approximate ZAR equivalent: R115–R230 per hour.

Estimated monthly earnings: R10,000–R20,000, based on approximately 20 hours per week.

Some working-hours overlap with Perth, Western Australia (AWST).

Paid trial task for shortlisted applicants.