Copywriter

Brandtech Plus; Cape Town; Remote; ZAR 360,000 - 600,000; Full time

Job summary

Brandtech+ is seeking a Mid-level B2B Copywriter to craft compelling copy across LinkedIn, email campaigns, and sales enablement materials. You’ll develop ideas for enterprise-level marketing and ABM programs, working with regional and international teams to maintain brand voice and messaging.

The role focuses on B2B channels, requires deep experience in enterprise messaging, and involves collaboration with a global team to deliver consistent, high-impact content.

Qualifications

• 5+ years in creative teams/marketing
• At least 3–5 years focused on B2B marketing and enterprise-level copywriting
• Proven ability to write for C-suite audiences and various B2B channels

Responsibilities

• Develop B2B copy and creative ideas for sales enablement decks, distributor marketing, and ABM campaigns
• Create differentiated B2B copy for audiences including executives, channels, and partners
• Produce copy across social, email, LinkedIn, trade publications, whitepapers, and sales collateral
• Ensure brand consistency and tone across regional and international audiences

Skills

B2B copywriting

Enterprise marketing

Campaign copy development

Brand voice adaptation

Cross-channel writing

Job description

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: B2B Copywriter

Location:Remote working until further notice

About the role:

We are seeking a Mid-level B2B focused copywriter with a proven track record in enterprise-level marketing. You'll be crafting compelling copy and developing ideas for one of the world's leading producers and distributors of regional and international consumer and professional products - working across predominately B2B channels.

While you'll develop content across various formats including LinkedIn, email campaigns, sales enablement materials, and everything in-between, deep expertise in B2B digital marketing and enterprise account messaging is essential.

WHAT’S REQUIRED

• Develop B2B copy and creative ideas enterprise sales enablement decks, trade and category marketing copy, technical product copy, ABM copy, distributor marketing, industry campaigns, B2B LinkedIn campaigns and corporate communications
• Create differentiated copy for B2B audiences, C-suitedecision-makers, channel and distributor communications - ensuring messaging resonates with businessobjectivesand market positioning.
• Work from defined briefs and established brand messaging to produce B2B copy across specified channels — this is not a strategy or research role
• Own the creative copywriting output across all B2B & consumer disciplines – social commerce, LinkedIn campaigns, trade publications, case studies, whitepapers, email campaigns, and sales collateral etc.
• Ensure brand consistency and accuracy across all brands and markets you touch,maintainingtone-of-voice guidelines while adapting messaging for regional and international audiences (attention to detail is key)
• Self-motivated and proactive : Can work independently,anticipateneeds, and drive exceptional qualitycreative output without constant direction
• Commercial mindset :Demonstratehow copy drives business outcomes, partnerships, market share, distributorloyaltyand revenue growth.

WHAT GOOD LOOKS LIKE / Whatyou’llneed

• Ability to create original, impactful, and engaging ideas & copy across social,digitaland print campaigns – positioning our brand as an industry leader to drive engagement
• Demonstrated portfolio of B2B copyincluding:sales enablement materials, distributor/channel partner communications, technical product copy for trade audiences, and enterprise-level email campaigns — consumer-only copywriters will not be considered
• Genuine love for the craft of writing across all media, with a built-in understanding of how to adapt your writing style to the different creative outputs.
• A genuine love for creating ideas and pushing those ideas whenever the opportunity arises.
• An excellent team player: collaborative and adept at building relationships with everyone both internal and external.
• The ability to write on-brand B2C and B2B creative copy that delivers a consistent tone of voice
• Be self-motivated & proactive with a can-do attitude – can work independently,anticipateneeds, and drive quality creative output without constant direction.
• Experience in the B2B and consumer sectors
• 5+ years of experiencewithin creative teams and departments—at least 3-5 years focused on B2B marketing and enterprise-level copywriting.

#MID #BTG+

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.