Copywriter

brandtechplus; Johannesburg; Remote; ZAR 420,000 - 660,000; Full time

Job summary

Brandtech+ is seeking a mid-level B2B copywriter to craft compelling enterprise-level messaging and content across LinkedIn, email campaigns, sales enablement materials and more. You’ll work with a global producer and distributor network, ensuring brand voice and regional alignment for B2B audiences.

You’ll develop differentiating copy for trade, distributor communications and corporate campaigns, while delivering engaging content across social, digital and print formats with independence and a

Qualifications

• Proven ability to create original B2B copy across social, digital and print channels.
• Experience crafting enterprise-level messaging for C-suite audiences.
• Ability to align copy with brand voice and regional/global markets.
• Strong portfolio of B2B copy including sales enablement materials and email campaigns.
• Collaborative team player with proactive, independent working style.

Responsibilities

• Develop B2B copy and creative ideas for enterprise audiences across channels.
• Own the copy output across B2B and consumer disciplines—social, LinkedIn, trade publications, emails.
• Ensure brand tone and messaging consistency for regional and international audiences.
• Work from briefs to produce high-quality, on-brand copy with limited direction.

Skills

B2B copywriting

Enterprise marketing

ABM copy

LinkedIn campaigns

Sales enablement materials

Job description

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.

Role: B2B Copywriter

Location: Remote working until further notice

About the role

We are seeking a Mid-level B2B focused copywriter with a proven track record in enterprise-level marketing. You'll be crafting compelling copy and developing ideas for one of the world's leading producers and distributors of regional and international consumer and professional products – working across predominately B2B channels. While you'll develop content across various formats including LinkedIn, email campaigns, sales enablement materials, and everything in between, deep expertise in B2B digital marketing and enterprise account messaging is essential.

What's required

• Develop B2B copy and creative ideas enterprise sales enablement decks, trade and category marketing copy, technical product copy, ABM copy, distributor marketing, industry campaigns, B2B LinkedIn campaigns and corporate communications
• Create differentiated copy for B2B audiences, C-suite decision-makers, channel and distributor communications – ensuring messaging resonates with business objectives and market positioning
• Work from defined briefs and established brand messaging to produce B2B copy across specified channels – this is not a strategy or research role
• Own the creative copywriting output across all B2B & consumer disciplines – social commerce, LinkedIn campaigns, trade publications, case studies, whitepapers, email campaigns, and sales collateral etc.
• Ensure brand consistency and accuracy across all brands and markets you touch, maintaining tone-of-voice guidelines while adapting messaging for regional and international audiences (attention to detail is key)
• Self-motivated and proactive: can work independently, anticipate needs, and drive exceptional quality creative output without constant direction
• Commercial mindset: demonstrate how copy drives business outcomes, partnerships, market share, distributor loyalty and revenue growth

What good looks like / What you'll need

• Ability to create original, impactful, and engaging ideas © copy across social, digital and print campaigns – positioning our brand as an industry leader to drive engagement
• Demonstrated portfolio of B2B copy including sales enablement materials, distributor/channel partner communications, technical product copy for trade audiences, and enterprise-level email campaigns – consumer-only copywriters will not be considered
• Genuine love for the craft of writing across all media, with a built-in understanding of how to adapt your writing style to the different creative outputs
• An excellent team player: collaborative and adept at building relationships with everyone both internal and external
• The ability to write on-brand B2C and B2B creative copy that delivers a consistent tone of voice
• Be self-motivated & proactive with a can-do attitude – can work independently, anticipate needs, and drive quality creative output without constant direction
• Experience in the B2B and consumer sectors
• 5+ years of experience within creative teams and departments—at least 3-5 years focused on B2B marketing and enterprise-level copywriting

Our values shape everything we do

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations

Equal opportunity statement

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Our recruitment process does not employ artificial intelligence.

Brandtech+ has set ambitious environmental goals

Req ID: 18667

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