Copywriter

Placements24; Benoni; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

On-site in Benoni

Health insurance

Career development

Creative culture

Job summary

Placements24 in Benoni is seeking a talented Copywriter to craft persuasive content across campaigns, websites, social channels, and emails. This on-site role involves collaborating with marketing and creative teams to shape our brand voice and engage audiences.

You will develop creative concepts, refine taglines, and ensure consistency with our marketing goals while applying SEO and CMS knowledge to enhance visibility.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, Communications, or related field.
• Proven experience as Copywriter with a diverse writing portfolio.
• Excellent writing, editing, and proofreading abilities.
• Ability to tailor writing to different audiences and platforms.
• Familiarity with CMS and basic SEO principles.

Responsibilities

• Write copy for marketing campaigns, ads, website content, social media, and emails.
• Develop creative concepts and taglines aligned with brand messaging.
• Edit and proofread for accuracy and adherence to style guides.
• Collaborate with designers and strategists to align content with visuals and goals.
• Research target audiences and industry trends to inform content creation.
• Optimize content for SEO where applicable to boost visibility.

Skills

Proven experience as Copywriter

Excellent writing

Editing and proofreading

Adapt writing style for audiences

Marketing principles

CMS familiarity

SEO basics

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

CMS

SEO basics

Job description

About the Role

Our client is looking for a talented and creative Copywriter to join their team in Benoni . This is an on-site role where you will craft compelling and persuasive written content for a variety of marketing and communication materials. Your words will be instrumental in shaping our brand voice, engaging our audience, and driving desired actions. You will work closely with marketing and creative teams to develop content that resonates with our target customers and effectively communicates our value proposition. This is an excellent opportunity for a wordsmith to make a significant impact.

Key Responsibilities

• Write clear, concise, and engaging copy for marketing campaigns, advertisements, website content, social media posts, and email newsletters.
• Develop creative concepts and compelling taglines that align with brand messaging and objectives.
• Edit and proofread copy to ensure accuracy, grammar, and adherence to style guides.
• Collaborate with designers and marketing strategists to ensure content effectively complements visual elements and strategic goals.
• Conduct research to understand target audiences and industry trends to inform content creation.
• Optimize content for search engines (SEO) where applicable to increase visibility.

Requirements

• Proven experience as a Copywriter or similar role, with a portfolio showcasing diverse writing samples.
• Exceptional writing, editing, and proofreading skills with a strong command of the English language.
• Ability to adapt writing style to suit different audiences and platforms.
• Understanding of marketing principles and how copy contributes to campaign success.
• Proficiency with content management systems and basic SEO principles.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

Benefits

• Competitive salary based on experience and skill level.
• On-site work environment fostering team collaboration in Benoni .
• Comprehensive health insurance and other statutory benefits.
• Opportunities for career advancement and professional development.
• A dynamic and creative workplace culture.