Conversion Marketer

Betway Africa; Johannesburg; Hybrid; ZAR 350,000 - 550,000; Full time

Job summary

Super Group invites you to join a high-growth online gaming environment where you will own acquisition and retention promotion strategies. You will work with marketing and in-country teams to localise opening offers, coordinate adhoc promotions, and ensure timely communication across SMS and Email channels.

You will drive conversion initiatives, analyze results, and continuously improve campaigns while maintaining brand consistency across the player lifecycle.

Qualifications

• Clear, confident communication (written and verbal).
• Collaborative mindset with cross-functional teams.
• Strong organisational skills to manage multiple projects.

Responsibilities

• Analyse campaign results and learnings from tests/campaigns.
• Coordinate and implement promotions across channels (SMS/Email).
• Ensure brand consistency and leverage retention campaigns across player lifecycle.

Skills

Clear communication

Collaborative mindset

Organisational skills

Attention to detail

Adaptability

Analytical thinking

Creative problem-solving

Adapting quickly

Tools

CRM platforms

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

You’ll take ownership of work that gives us our competitive edge, including Specific duties include, but are not limited to the following:

Acquisition Opening Offer Strategies and Implementation

• Ongoing in-country competitor analysis
• Work closely with marketing and in-country teams to ensure relevance and localisation of opening offers
• Ongoing maintenance of all existing welcome offers and their appropriate/effective communication

Conversion Strategies and Implementation

• Coordinating and briefing in of adhoc promotions for the unconverted space with Creative
• Updating of confluence page for monthly / sport / casino calendar, adhoc promotions, conversion track info, welcome offers, competitor analysis, any relevant information the team may need on this platform to refer back to
• Execution of promotions on all communication platforms (SMS/Email), when needed, which may also include bonus creation (Sport and Casino)
• Ongoing innovation and implementation of new ideas which address specific markets / gaming platforms / seasons / fixtures
• Work with the Retention Team to ensure brand consistency throughout the player lifecycle as well as leverage off Retention campaigns by selecting relevant ones to enhance the existing conversion track or as part of your ad hoc communication strategy
• New Casino Games communication – delivering on time and functional communication to promote new games to the unconverted base
• Focus on deliverability on all communication platforms

Processes and Operations

• Result analysis including tests / campaigns outcomes, processes assessment and learnings
• Assessment and implementation of new learnings / approaches to subsequent campaigns
• Effective communication of results with your team members and execution of new learnings

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• Analytical and data-driven thinking
• Creative problem-solving and innovation
• Ability to adapt quickly in adynamic environment

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Familiarity with working on CRM platforms
• Experience working across multiple markets or regions
• Data-driven mindset with proven ability to translate insights into action

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

_ Game on! _

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

*The perfect place to work, play and grow!