Content Strategy Lead for AI, SEO & Authority

Yoyo Group; Cape Town; On-site; ZAR 420,000 - 650,000; Full time

Job summary

Yoyo Group in Cape Town is seeking a sharp content strategist to own our content engine end-to-end. You’ll set the direction, lead writing where it matters, brief freelancers, and report to the Head of Marketing with clear growth paths.

You’ll drive AEO/GEO visibility, editorial strategy, customer evidence and PR storytelling, coordinating with partners and publications to strengthen authority along the buyer journey.

Qualifications

• 3–5 years in content, communications, journalism or editorial roles with a track record of owning content as a function

Responsibilities

• Own the strategy and outcomes across the content function. Write where it counts and brief freelancers for the rest.
• Own the AEO & GEO strategy and decide what content gets surfaced by AI tools and answer engines.
• Lead the editorial strategy for the blog and calendar to build authority, briefing writers as needed.
• Develop the customer evidence engine with case studies and testimonials for sales and marketing credibility.
• Shape market confidence through evidence-led storytelling, customer proof, and executive visibility.
• Own buyer education across the blog, website, emails and social in collaboration with Marketing Automation Lead and Head of Marketing.
• Coordinate with PR agency to feed angles and data for referenceable content.
• Build content partnerships and secure co-authored or co-branded opportunities.
• Report monthly on content performance, citation footprint and answer-engine visibility.

Skills

Content strategy

Strategic thinking

Writing ability

Relationship building

Self-directed

Job description

Yoyo Group in Cape Town is seeking a sharp content strategist to own our content engine end-to-end. You’ll set the direction, lead writing where it matters, brief freelancers, and report to the Head of Marketing with clear growth paths.

You’ll drive AEO/GEO visibility, editorial strategy, customer evidence and PR storytelling, coordinating with partners and publications to strengthen authority along the buyer journey.