Content Marketing Lead — Hybrid, SEO‑Driven Growth

Placements24; Klerksdorp; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary

Career development

Innovative tech company

Brand influence

Job summary

Placements24 in Klerksdorp, North West seeks an experienced Content Marketing Manager to lead content strategy and execution. You will oversee ideation, creation, distribution, and performance analysis to engage and educate target audiences.

The role requires SEO know-how, strong writing ability, CMS experience, and collaboration with cross-functional teams to drive business goals in a hybrid work environment.

Qualifications

• Proven experience leading content marketing strategies that drive engagement and results.
• Strong writing, editing, and proofreading with a portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with CMS and marketing automation tools.
• Proficiency in analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management and organizational skills.
• Ability to collaborate with cross-functional teams in Klerksdorp, North West.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives.
• Oversee creation of high-quality content across blog posts, articles, whitepapers, case studies, website copy, social media updates, and video scripts.
• Manage a content calendar and ensure timely delivery of all content assets.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with subject matter experts, designers, and other stakeholders to produce compelling content.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Manage and grow the company's blog and other content platforms.
• Ensure brand consistency and adherence to style guidelines across all content.
• Stay abreast of industry trends and best practices in content marketing and SEO.
• Manage freelance writers and external content agencies as needed.

Skills

Content strategy

Content marketing

SEO

Editing/Writing

CMS

Google Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Marketing automation tools

Job description

Placements24 in Klerksdorp, North West seeks an experienced Content Marketing Manager to lead content strategy and execution. You will oversee ideation, creation, distribution, and performance analysis to engage and educate target audiences.

The role requires SEO know-how, strong writing ability, CMS experience, and collaboration with cross-functional teams to drive business goals in a hybrid work environment.