Brand Storytelling & Content Strategy Lead

Placements24; Klerksdorp; Presencial; ZAR 420.000 - 620.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical aid

Retirement fund

Ample paid time off

Professional development

Growth opportunities

Descripción de la vacante

Placements24 in Klerksdorp is seeking a creative Content Marketing Strategist to lead content initiatives. You will own the content lifecycle, from ideation and creation to distribution and performance analysis, shaping the voice of a growing tech brand in the North West region.

The role requires exceptional writing, strategic thinking, and a strong understanding of SEO. Based in Klerksdorp, you will contribute to lead generation and brand awareness with a collaborative team.

Formación

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 4 years experience in content marketing, copywriting, or content strategy roles.
• Proven ability to develop and execute successful content marketing strategies.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Proficiency in SEO and keyword research; experience with WordPress or similar CMS.

Responsabilidades

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create and manage a content calendar across blog, website, social media, and email.
• Write and edit engaging content including blog posts, articles, website copy, case studies, whitepapers, and social media updates.
• Optimize content for SEO to improve visibility and drive organic traffic.
• Collaborate with design and multimedia teams to create visually appealing content assets.
• Analyze content performance metrics to measure effectiveness and identify areas for improvement.
• Stay abreast of industry trends, competitor content, and audience insights to inform strategy.
• Manage content distribution and promotion efforts across various platforms.
• Develop and nurture brand voice and messaging guidelines.
• Identify opportunities for content repurposing and amplification.

Conocimientos

Content marketing

Copywriting

Content strategy

SEO

Keyword research

Analytics

Educación

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Herramientas

WordPress

SEO tools

CMS

Descripción del empleo

Placements24 in Klerksdorp is seeking a creative Content Marketing Strategist to lead content initiatives. You will own the content lifecycle, from ideation and creation to distribution and performance analysis, shaping the voice of a growing tech brand in the North West region.

The role requires exceptional writing, strategic thinking, and a strong understanding of SEO. Based in Klerksdorp, you will contribute to lead generation and brand awareness with a collaborative team.