Content Manager

Lumico; Stellenbosch; On-site; ZAR 320,000 - 420,000; Full time

Job summary

Lumico in Stellenbosch is seeking a content strategist for a full‑time, in‑office role. You’ll develop clear content marketing strategies, craft pitches for clients, and publish on the right platforms at the right times while keeping messaging on brand.

You’ll lead cross‑functional briefs, coordinate campaigns, monitor social channels, analyse results, and adapt plans based on trends and data. The right candidate balances creativity with organisation and thrives in a fast‑paced environment,

Responsibilities

• Conceptualise a clear content marketing strategy to meet key brand deliverables, and identify opportunities to strengthen connections with their target audiences.
• Develop clear concept pitches that can be presented to the client.
• Implement content strategies according to brief and marketing goals.
• Develop content roll‑out plans for relevant channels and ensure content is published on the relevant platforms, at the best times, for maximum impact.
• Write high-quality copy for different formats, aligned with platform best practices.
• Communicate clear briefs to relevant departments for content executions.
• Provide support to other departments to ensure all deliverables on a project align to the approved messaging and tone.
• Effectively use internal company project management platforms including Wrike to ensure a clear feedback loop between all creative parties and management.
• Deliver accurate work, on time.
• Monitor community management and social care on social content to ensure messaging stays on brand and flag any potential problems as soon as possible.
• Research new industry trends and marketing methods to increase brand footprint into relevant audiences.
• Incorporate relevant marketing methods based on brand strategy and analytical insights.
• Actively monitor and measure results and quality against identified objectives.
• Execute contingency plans to manage risk.
• Give feedback on successful initiatives and areas of improvement relating to content executions.

Job description

Can you whip up content so engaging it stops thumbs mid-scroll? Do you thrive in a fast-paced environment? If you’ve got the creative chops, strategic smarts, and the ability to keep calm when the client suddenly wants to “make it sexy,” we’ve got the perfect gig for you.

At Lumico, we’re on a mission to create content that builds brands (no more “live, laugh, love” nonsense, promise). We need someone with creativity, strategy, and just the right amount of caffeine addiction to join our team.

Oh, and before you ask—yes, this is a full-time, in-office role. That’s right, you’ll need to actually leave the house, wear something other than pyjamas, and remember what it’s like to talk to humans face-to-face. But don’t worry, we’ve got good coffee, great banter, and a team that makes the commute totally worth it.

What You’ll Be Doing (Besides Saving the Day):

• Craft content strategies so brilliant even your gran will understand them.
• Pitch ideas to clients that’ll make them say, “Why didn’t we think of that?”
• Publish content in the right places, at the exact right moment
• Write copy so good it makes grammar nerds shed a tear of joy.
• Keep everything on-brand, on-message, and not cringe-worthy.
• Keep an eagle eye on social channels to maintain the good vibes and nip any drama in the bud.
• Analyse data and tell us what worked (and what flopped harder than that one dodgy Pinterest recipe you tried).

You’ll smash it if you:

• Are equal parts creative genius and organisational wizard.
• Can juggle deadlines, tea mugs, and random client requests without breaking a sweat.
• Stay up-to-date on trends because you are the algorithm.
• Aren’t afraid to tell us when an idea is rubbish (but do it nicely—we’re sensitive).
• Have a team-player mindset but can crack on independently when needed—like a lone wolf with Wi‑Fi.

Think you’ve got what it takes? Prove it. Bring your A-game, sharp wit, and brilliant ideas.

P.S. If you don’t know the difference between “your” and “you’re,” this probably isn’t for you. Just saying.

Key Responsibilities

Operational

• Conceptualise a clear content marketing strategy to meet key brand deliverables, and identify opportunities to strengthen connections with their target audiences.
• Develop clear concept pitches that can be presented to the client.
• Implement content strategies according to brief and marketing goals.
• Develop content roll‑out plans for relevant channels and ensure content is published on the relevant platforms, at the best times, for maximum impact.
• Write high-quality copy for different formats, aligned with platform best practices.
• Communicate clear briefs to relevant departments for content executions.
• Provide support to other departments to ensure all deliverables on a project align to the approved messaging and tone.
• Effectively use internal company project management platforms including Wrike to ensure a clear feedback loop between all creative parties and management.
• Deliver accurate work, on time.
• Monitor community management and social care on social content to ensure messaging stays on brand and flag any potential problems as soon as possible.
• Research new industry trends and marketing methods to increase brand footprint into relevant audiences.
• Incorporate relevant marketing methods based on brand strategy and analytical insights.
• Actively monitor and measure results and quality against identified objectives.
• Execute contingency plans to manage risk.
• Give feedback on successful initiatives and areas of improvement relating to content executions.

Learning and Development

• Stay abreast of content marketing trends and competitors to ensure business relevance.
• Stay abreast of relevant legislation in content marketing to ensure alignment and compliance between the company and client.
• Share insights with the rest of the Creative Team.
• Complete relevant and agreed‑upon training based on mutually identified areas of growth.
• Demonstrate openness and willingness to learn on the job.

Team

• Take ownership and focus on delivering high-quality, unique work results.
• Offer support and be a dependable team player.
• Ensure clear communication with other team members.
• Provide input, share ideas, and foster sound working relationships.