Consumer Marketing Expert

Watershed Consulting; Pretoria; On-site; ZAR 700,000 - 1,100,000; Full time

Job summary

Watershed Consulting in Parktown, Gauteng, South Africa seeks a Consumer Marketing expert to provide strategic guidance and performance optimisation across brand portfolios, with a focus on growth and operational excellence.

The role leads full-funnel marketing, combining digital and traditional channels, builds dashboards, and mentors the marketing team to drive data-driven decisions and ROAS improvements.

Qualifications

• 5+ years of experience in consumer marketing.
• Proven experience driving digital and traditional marketing performance.
• Strong performance marketing and analytics capability.
• Experience coaching or leading marketing teams.
• FMCG, Consumer Health or OTC experience advantageous

Responsibilities

• Architect comprehensive marketing playbooks and standardised frameworks for brand portfolios.
• Lead and optimise full-funnel digital performance (Paid Media, SEO, Social Media, CRM).
• Synthesize consumer data into actionable recommendations using dashboards.
• Coach and mentor the marketing team to build internal capabilities and data-driven decisions.

Skills

Growth frameworks

Performance marketing

Insights & analytics

Capability development

Education

Degree in Marketing

Digital Marketing certifications

Job description

Consumer marketing expert needed in the pharmaceutical sector to provide strategic guidance and performance optimisation to maximise consumer reach and operational excellence.

Key Performance Areas

• Growth Frameworks: Architect comprehensive marketing playbooks and standardised frameworks to ensure marketing excellence and consistent execution across all brand portfolios.
• Performance Marketing: Lead and optimise full-funnel digital performance—including Paid Media, SEO, Social Media, and CRM—to improve Return on Ad Spend (ROAS) and reduce customer acquisition costs.
• Insights & Analytics: Synthesise complex consumer behaviour data into actionable recommendations, utilising marketing dashboards to identify new growth opportunities and emerging trends for brand stakeholders.
• Capability Development: Coach and mentor the broader marketing team to build internal digital and consumer marketing capabilities, fostering a culture of continuous learning and data-driven decision-making.

Education

• Degree in Marketing, Business or Commerce.
• Digital Marketing certifications advantageous.

Experience

• 5+ years' experience in consumer marketing.
• Proven experience driving digital and traditional marketing performance.
• Strong performance marketing and analytics capability.
• Experience coaching or leading marketing teams.
• FMCG, Consumer Health or OTC experience advantageous

. Skillset Required: Growth Frameworks, Marketing playbooks, Standardised frameworks, Marketing excellence, Performance Marketing, Digital performance, Paid Media, SEO, Social Media, CRM, Return on Ad Spend (ROAS), Customer acquisition costs, Insights & Analytics, Consumer behaviour data, Marketing dashboards, Growth opportunities identification, Emerging trends analysis, Capability Development, Coaching, Mentoring, Digital marketing capabilities, Consumer marketing capabilities, Data-driven decision-making, Consumer marketing, Digital marketing, Traditional marketing, Performance marketing, Analytics, FMCG, Consumer Health, OTC

Consumer marketing expert Parktown, Gauteng, South Africa