Commercial Manager

Initiate; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Initiate is seeking a Commercial Manager – iGaming Sales to identify, develop, and manage commercial opportunities across the online gaming and sports betting space in Africa. You will work with internal teams and industry partners to drive revenue and establish long-term partnerships.

The role demands a proven track record in iGaming sales, strong negotiation and relationship skills, and willingness to travel across Africa.

Qualifications

• Proven experience in commercial roles within iGaming or online sports betting.
• Track record of achieving revenue targets and building partnerships.
• Excellent negotiation and relationship management skills.
• Analytical with ability to identify market opportunities.
• Strong presentation and communication skills.
• Willingness to travel.

Responsibilities

• Develop and execute commercial strategies to drive revenue growth.
• Identify and secure new business opportunities in iGaming and sports betting.
• Build and manage relationships with operators, suppliers, affiliates, and partners.
• Lead negotiations, contract discussions, and partnerships.
• Analyse market trends and customer needs to uncover revenue opportunities.
• Collaborate with Product, Marketing, Operations, and Compliance to deliver initiatives.
• Manage full sales pipeline from prospecting to onboarding and account growth.
• Prepare forecasts, reports, and business cases for leadership.
• Represent the business at industry events across Africa and beyond.

Skills

Negotiation

Relationship management

Strategic thinking

Communication

Self-motivated

Willingness to travel

Job description

Ready to drive commercial growth in one of Africa's fastest-growing iGaming businesses?

Our client is looking for an ambitious, commercially driven Commercial Manager – iGaming Sales to play a pivotal role in expanding strategic partnerships, growing revenue, and driving market success across the online gaming and sports betting industry.

If you're passionate about building strong client relationships, negotiating high-value commercial agreements, and identifying new business opportunities in the iGaming space, this is the opportunity you've been waiting for.

About the Role

As the Commercial Manager – iGaming Sales, you\'ll be responsible for identifying, developing, and managing commercial opportunities that fuel business growth. Working closely with internal stakeholders and key industry partners, you\'ll develop strategic initiatives that strengthen market presence while delivering exceptional commercial results.

This is a role for someone who thrives in a fast-paced, highly competitive environment and enjoys turning opportunities into long-term partnerships.

What You'll Be Doing

• Develop and execute commercial strategies to drive sustainable revenue growth.
• Identify and secure new business opportunities across the iGaming and sports betting ecosystem.
• Build and manage relationships with key operators, suppliers, affiliates, and strategic partners.
• Lead commercial negotiations, contract discussions, and partnership agreements.
• Analyse market trends, competitor activity, and customer needs to uncover new revenue opportunities.
• Collaborate with Product, Marketing, Operations, and Compliance teams to deliver successful commercial initiatives.
• Manage the full sales pipeline from prospecting through to onboarding and account growth.
• Prepare commercial forecasts, performance reports, and business cases for senior leadership.
• Represent the business at industry events, conferences, and networking opportunities across Africa and beyond.

What We're Looking For

• Proven experience in a Commercial Manager, Business Development Manager, Sales Manager, or similar commercial role within the iGaming or online sports betting industry.
• Strong understanding of the African iGaming landscape and key market dynamics.
• Demonstrated success in achieving revenue targets and building strategic partnerships.
• Excellent negotiation, influencing, and relationship management skills.
• Commercially analytical with the ability to identify market opportunities and develop growth strategies.
• Strong presentation and communication skills.
• Highly self-motivated, proactive, and results-driven.
• Willingness to travel when required.

Bonus Points If You Have

• Existing network within the African iGaming industry.
• Experience working with sportsbook, casino, payments, affiliates, or gaming platform providers.
• Experience expanding business across multiple African markets.

Why You'll Love This Opportunity

• Join a rapidly growing business shaping the future of iGaming across Africa.
• Work with an innovative and collaborative leadership team.
• Make a direct impact on commercial growth and market expansion.
• Exposure to exciting regional markets and industry-leading partners.
• Competitive salary with performance-based incentives.
• Hybrid working environment based in either Cape Town or Johannesburg.
• Excellent opportunities for long-term career growth.

Ready to Make an Impact?

If you're a commercially minded iGaming professional who knows how to build relationships, close deals, and unlock growth opportunities, we'd love to hear from you.

Apply today and help shape the next chapter of Africa's iGaming success story.