Channel Development Manager - FMCG

Placements24; East London; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Car allowance

Travel expenses covered

Medical aid

Retirement fund contributions

Professional development and training

Job summary

Placements24 is seeking a strategic Channel Development Manager for the East London, Eastern Cape region.

You will identify and grow FMCG distribution channels, strengthen distributor relationships, and implement channel growth plans in collaboration with sales and marketing teams.

Qualifications

• 5+ years of channel management, sales, business development, or related FMCG role.
• Based in East London or willing to relocate to East London, Eastern Cape.
• Proven track record developing and managing distribution channels in South Africa.
• Strong understanding of FMCG distribution networks and market dynamics.
• Willingness to travel within the Eastern Cape region.

Responsibilities

• Develop and implement strategies to expand and optimize FMCG distribution channels in the Eastern Cape.
• Identify and evaluate new business opportunities and potential channel partners.
• Build and nurture relationships with distributors, wholesalers, and retail partners.
• Analyze channel performance, market trends, and competitor activities to identify growth opportunities.
• Develop and execute channel-specific sales and marketing plans to drive volume and market share.
• Collaborate with the sales team to ensure effective channel execution and support.
• Manage channel partner agreements, terms, and performance metrics.
• Ensure efficient product flow and inventory management within assigned channels.
• Provide market insights and feedback to the broader commercial team.
• Develop and deliver training to channel partners on product knowledge and sales techniques.

Skills

CRM software

Sales analytics

Analytical thinking

Negotiation

Communication

Interpersonal skills

Education

Bachelor’s degree in Business Administration, Marketing, Sales, or related field

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a significant force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic Channel Development Manager to drive growth and enhance market presence within the **East London, Eastern Cape** region. This role is crucial for identifying and developing new distribution channels, strengthening relationships with existing partners, and implementing effective channel strategies. You will work closely with sales and marketing teams to ensure our products reach target consumers efficiently and effectively. The ideal candidate will have a solid understanding of FMCG distribution networks, strong analytical skills, and a proven ability to develop and execute channel growth plans. This position is office-based in **East London**, offering a unique opportunity to shape channel strategy within this key region of **South Africa**.

Key Responsibilities

• Develop and implement strategies to expand and optimize FMCG distribution channels in the **Eastern Cape** region.
• Identify and evaluate new business opportunities and potential channel partners.
• Build and nurture strong relationships with distributors, wholesalers, and retail partners.
• Analyze channel performance, market trends, and competitor activities to identify growth opportunities.
• Develop and execute channel-specific sales and marketing plans to drive volume and market share.
• Collaborate with the sales team to ensure effective channel execution and support.
• Manage channel partner agreements, terms, and performance metrics.
• Ensure efficient product flow and inventory management within assigned channels.
• Provide market insights and feedback to the broader commercial team.
• Develop and deliver training to channel partners on product knowledge and sales techniques.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• Minimum of 5 years of experience in channel management, sales, business development, or a related role within the FMCG industry.
• Proven track record of developing and managing successful distribution channels in **South Africa**.
• Strong understanding of FMCG market dynamics and distribution networks.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong negotiation, communication, and interpersonal abilities.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel within the **Eastern Cape** region as required.
• Results-oriented with a strong drive for achievement.
• Must be based in or able to relocate to **East London, Eastern Cape**.

Benefits

• Competitive salary package and performance-based incentives.
• Comprehensive medical aid and retirement fund contributions.
• Opportunity to drive significant channel growth in a key region.
• Professional development and training programs.
• Dynamic work environment within a leading FMCG company.
• Car allowance and travel expenses covered.