Cape Town Lead: E-commerce Content & Creative Strategy

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Salary package based on experience

Medical aid and pension fund

Professional development opportunities

Job summary

Placements24 in Cape Town seeks a Lead E-commerce Content Creator to conceptualize, produce, and oversee content for product pages, social channels, and campaigns. You will lead a small team of creators, ensure on-brand and high-converting content, and collaborate with marketing, merchandising, and design to drive engagement.

The role emphasizes storytelling through visuals and words, a sharp eye for detail, and experience in fast-paced e-commerce.

Qualifications

• Proven experience in content creation, copywriting, and visual production with a strong portfolio in e-commerce.
• Demonstrated experience in a leadership or senior content creation role.
• Excellent writing, editing, and proofreading skills with persuasive storytelling.
• Proficiency in photography and videography techniques, including lighting and composition.
• Experience with content management systems (CMS) and e-commerce platforms.
• Familiarity with SEO principles and best practices for content optimization.
• Strong organizational and project management skills, able to manage multiple projects.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator).
• Ability to work collaboratively in a team environment and communicate effectively.
• Bachelor's degree in Marketing, Communications, Journalism, Fine Arts, or related field preferred.

Responsibilities

• Lead development and execution of a content strategy for product pages, social media, email, and blog.
• Create compelling product descriptions, website copy, social posts, and marketing materials.
• Conceptualize and produce photography and videography for product showcases and campaigns.
• Manage the content calendar and ensure timely delivery of assets.
• Mentor and oversee junior content creators.
• Collaborate with marketing, merchandising, and design teams to align with brand guidelines.
• Optimize content for SEO to improve rankings and traffic.
• Stay updated on content marketing trends and platforms.
• Run A/B tests on content variations to improve UX and conversions.
• Maintain a consistent brand voice and visual identity across channels.

Skills

Content creation

Copywriting

Visual production

Leadership

Editing & proofreading

Storytelling

Project management

Collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism/Fine Arts or related field

Tools

CMS

E-commerce platforms

Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)

Photography

Videography

Job description

Placements24 in Cape Town seeks a Lead E-commerce Content Creator to conceptualize, produce, and oversee content for product pages, social channels, and campaigns. You will lead a small team of creators, ensure on-brand and high-converting content, and collaborate with marketing, merchandising, and design to drive engagement.

The role emphasizes storytelling through visuals and words, a sharp eye for detail, and experience in fast-paced e-commerce.