Brand Strategist: Growth & Narrative Architect

Placements24; Soweto; On-site; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary

Diverse client range

Soweto-based collaborative environment

Professional development

Exposure to innovative marketing

Generous paid time off

Career advancement

Networking opportunities

Creative culture

Job summary

Placements24 in Soweto is seeking a Brand Strategist to develop and implement brand strategies that differentiate clients and drive engagement. You will conduct in-depth market and consumer research, translate insights into brand frameworks, and collaborate with creative teams to deliver impactful campaigns.

The ideal candidate brings proven brand strategy experience, strong analytical skills, and a portfolio of successful work. A degree in Marketing, Business, or Communications is preferred.

Qualifications

• Proven experience as a Brand Strategist or similar role.
• Successful track record in developing and implementing brand strategies.
• Strong analytical/research skills and ability to synthesize insights.
• Solid understanding of branding principles and consumer psychology.
• Experience with market research methodologies and data analysis.
• Excellent communication, presentation, and storytelling.
• Collaborative work style with diverse stakeholders.
• Strong project management and organizational abilities.
• Portfolio of brand strategy work is highly desirable.
• Bachelor’s or Master’s degree in Marketing, Business, or Communications.

Responsibilities

• Develop comprehensive brand strategies, including positioning, value propositions, and messaging.
• Conduct market research, consumer analysis and competitive landscape assessments.
• Translate insights into actionable brand plans and creative briefs.
• Collaborate with creative teams, clients and stakeholders for alignment.
• Create brand guidelines and ensure consistent application across touchpoints.
• Measure effectiveness of brand strategies and report KPIs.
• Identify trends in branding, marketing and consumer behavior.
• Facilitate workshops with clients and internal teams.
• Advise on brand architecture, naming, and visual identity.
• Contribute to proposals and new business pitches.
• Ensure branding integrates with broader marketing objectives.
• Stay updated with industry best practices in brand management.

Skills

Brand strategy experience

Brand research

Market analysis

Brand storytelling

Communication skills

Collaboration

Project management

Portfolio evidence

Education

Bachelor’s or Master’s in Marketing/Business/Communications

Job description

Placements24 in Soweto is seeking a Brand Strategist to develop and implement brand strategies that differentiate clients and drive engagement. You will conduct in-depth market and consumer research, translate insights into brand frameworks, and collaborate with creative teams to deliver impactful campaigns.

The ideal candidate brings proven brand strategy experience, strong analytical skills, and a portfolio of successful work. A degree in Marketing, Business, or Communications is preferred.