Brand Storytelling Manager: Content That Converts

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Generous salary package

Professional development opportunities

Cape Town lifestyle

Career advancement opportunities

Job summary

Placements24 in Cape Town, Western Cape, seeks an innovative Content Marketing Manager to lead brand storytelling, drive customer acquisition, and elevate the company’s online presence across channels. You will develop and execute a holistic content strategy aligned with business goals and collaborate with design, product, and sales teams.

The ideal candidate has proven senior-level experience in content marketing, excellent writing and SEO skills, familiarity with CMS and marketing automation,

Qualifications

• Bachelor's degree in Marketing, Journalism, English, Communications or related field.
• Proven senior experience in content marketing and brand storytelling.
• Excellent writing, editing and proofreading with a strong portfolio.
• Proficiency in SEO and content optimization.
• Experience with CMS and marketing automation tools.
• Strong analytical skills and data-driven decision making.
• Understanding of digital marketing channels and social media.
• Ability to manage projects, timelines and budgets.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with goals.
• Oversee creation of high-quality content across blogs, social, video, email, and more.
• Manage editorial calendar, ensure timely publication and brand consistency.
• Conduct market research on audience needs, trends, and competitors.
• Optimize content for SEO and drive organic traffic.
• Collaborate with design, product and sales teams for coherence.
• Analyze content performance and provide actionable insights.
• Manage relationships with freelance writers and designers.
• Maintain adherence to brand guidelines and quality standards.
• Stay updated on content marketing best practices and platforms.

Skills

Content strategy

SEO best practices

Analytics

Project management

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

Marketing automation

Job description

Placements24 in Cape Town, Western Cape, seeks an innovative Content Marketing Manager to lead brand storytelling, drive customer acquisition, and elevate the company’s online presence across channels. You will develop and execute a holistic content strategy aligned with business goals and collaborate with design, product, and sales teams.

The ideal candidate has proven senior-level experience in content marketing, excellent writing and SEO skills, familiarity with CMS and marketing automation,