Brand Marketing Coordinator - FMCG

Placements24; Benoni; Hybrid; ZAR 180,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Mentorship from marketing leaders

Exposure to diverse brand projects

Collaborative team environment

Job summary

Placements24 in Benoni, Gauteng, seeks a Brand Marketing Coordinator to support the marketing team in developing and executing brand strategies and campaigns that drive consumer engagement and sales.

You will manage marketing collateral, coordinate campaigns, conduct market research, and assist with website updates, social media, events, and reporting under the Brand Manager.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• 1-3 years of experience in marketing, preferably within the FMCG sector or a related industry.
• Strong organizational and project management skills with the ability to manage multiple tasks simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Familiarity with social media platforms and basic digital marketing concepts.
• A proactive attitude and a keen eye for detail.
• Ability to work effectively both independently and as part of a team.
• Enthusiasm for the FMCG industry and brand building.
• Familiarity with the Benoni and surrounding Gauteng area is an advantage.

Responsibilities

• Assist in the development and implementation of brand marketing plans and campaigns.
• Coordinate the creation and distribution of marketing materials, including brochures, social media content, and promotional items.
• Support the organization and execution of marketing events, trade shows, and product launches.
• Conduct market research and competitor analysis to gather insights and inform marketing strategies.
• Monitor social media channels and engage with online communities.
• Assist in managing marketing budgets and tracking campaign expenditures.
• Liaise with external agencies to ensure timely delivery of services.
• Maintain brand consistency across all marketing communications and touchpoints.
• Assist with website content updates and basic digital marketing tasks.
• Compile reports on campaign performance and market trends.

Skills

Organizational skills

Communication skills

Team collaboration

Attention to detail

Project management

Multi-tasking

Proactive attitude

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related

Tools

MS Office Suite (Word, Excel, PowerPoint)

Social media platforms

Digital marketing concepts

Job description

About the Role

Our client, a recognized leader in the FMCG market, is seeking a dynamic and detail-oriented Brand Marketing Coordinator to support their marketing team in Benoni, Gauteng . This role is essential for assisting in the development and execution of brand strategies and marketing campaigns that drive consumer engagement and sales. The successful candidate will play a key role in managing marketing collateral, coordinating campaign logistics, conducting market research, and supporting the broader marketing team. This is an excellent opportunity for an aspiring marketer to gain hands-on experience within the fast-paced FMCG industry and contribute to the success of well-known brands. You will work closely with the Brand Manager and other stakeholders to ensure cohesive and effective brand communications across various platforms.

Key Responsibilities

• Assist in the development and implementation of brand marketing plans and campaigns.
• Coordinate the creation and distribution of marketing materials, including brochures, social media content, and promotional items.
• Support the organization and execution of marketing events, trade shows, and product launches.
• Conduct market research and competitor analysis to gather insights and inform marketing strategies.
• Monitor social media channels and engage with online communities.
• Assist in managing marketing budgets and tracking campaign expenditures.
• Liaise with external agencies (e.g., advertising, PR) to ensure timely delivery of services.
• Maintain brand consistency across all marketing communications and touchpoints.
• Assist with website content updates and basic digital marketing tasks.
• Compile reports on campaign performance and market trends.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• 1-3 years of experience in marketing, preferably within the FMCG sector or a related industry.
• Strong organizational and project management skills with the ability to manage multiple tasks simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Familiarity with social media platforms and basic digital marketing concepts.
• A proactive attitude and a keen eye for detail.
• Ability to work effectively both independently and as part of a team.
• Enthusiasm for the FMCG industry and brand building.
• Familiarity with the Benoni and surrounding Gauteng area is an advantage.

Benefits

• Competitive salary package.
• Opportunities for career growth and development within a leading FMCG company.
• Exposure to a wide range of marketing activities and brand strategies.
• Training and mentorship from experienced marketing professionals.
• Collaborative and supportive team environment.
• Contribution to various exciting brand projects.
• Potential for role expansion based on performance.