Brand Marketing Manager

Placements24; Polokwane; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Full-time

Health insurance

Paid vacation

Retirement plan

Job summary

Placements24 in Polokwane is seeking an experienced Brand Marketing Manager to define and elevate the company's brand across channels. You will develop and execute brand strategies, manage messaging, and oversee campaigns to strengthen brand equity and customer loyalty.

Collaboration with sales, product and creative teams will be essential to align the brand with market needs in Limpopo. This full-time role offers a competitive salary with performance incentives, comprehensive benefits, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 7 years in brand management or integrated marketing.
• Proven track record delivering growth through brand strategies.
• Strong knowledge of market research, consumer behavior, and analytics.
• Excellent communication, presentation and interpersonal skills.
• Experience with budgets and working with creative agencies.

Responsibilities

• Develop and implement the overall brand strategy, including brand positioning, messaging, and visual identity.
• Create and manage integrated marketing campaigns across digital, traditional, and experiential channels to build brand awareness and engagement.
• Oversee creation of all brand-related marketing materials, ensuring consistency in tone, style, and quality.
• Conduct market research and analysis to understand consumer insights, competitive landscape, and emerging trends.
• Manage the brand budget effectively, ensuring optimal allocation of resources for maximum impact.
• Collaborate with internal teams (sales, product, creative) and external agencies to ensure cohesive brand execution.

Skills

Brand management

Integrated marketing

Market research

Budget management

Agency coordination

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is looking for an experienced and strategic Brand Marketing Manager to join their team in Polokwane . This role is crucial for defining and elevating the company's brand presence across all channels. You will develop and execute comprehensive brand strategies, manage brand messaging, and oversee campaigns that enhance brand equity and customer loyalty. This position offers the opportunity to make a significant impact on brand perception and market positioning within a growing organization.

Key Responsibilities

• Develop and implement the overall brand strategy, including brand positioning, messaging, and visual identity.
• Create and manage integrated marketing campaigns across digital, traditional, and experiential channels to build brand awareness and engagement.
• Oversee the creation of all brand-related marketing materials, ensuring consistency in tone, style, and quality.
• Conduct market research and analysis to understand consumer insights, competitive landscape, and emerging trends.
• Manage the brand budget effectively, ensuring optimal allocation of resources for maximum impact.
• Collaborate with internal teams (sales, product, creative) and external agencies to ensure cohesive brand execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in brand management or integrated marketing.
• Proven track record of developing and executing successful brand strategies that drive growth.
• Strong understanding of market research, consumer behavior, and marketing analytics.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing budgets and working with creative agencies.

Benefits

• Highly competitive salary with performance-based incentives.
• Full-time employment with excellent career advancement prospects.
• Comprehensive health, dental, and vision insurance.
• Generous paid vacation time and retirement savings plan.
• Opportunity to shape a prominent brand in the Polokwane market.