Brand Marketing Manager

Hollywoodbets; Durban; On-site; ZAR 1,000,000 - 1,400,000; Full time

Job summary

Hollywoodbets is seeking a senior marketing leader based in Durban to drive brand strategy and integrated campaigns across Africa and beyond. You will lead a high-caliber team, shape the brand, and drive growth within a fast-paced entertainment and betting environment.

Join a dynamic Purple Team with ambitious plans to expand, optimise campaigns, and build lasting brand equity across multiple markets.

Qualifications

• 8-10 years marketing experience.
• Minimum 5 years in a management role.
• Experience leading multi-channel marketing campaigns.
• Experience managing large marketing budgets.
• Experience leading managers and multi-disciplinary teams.
• Experience working within large, fast-paced consumer brands.
• Sponsorship and events marketing experience.
• National brand management experience.
• Diploma / Degree in related field.

Responsibilities

• Execute the brand strategy and annual brand plans developed by the Head of Brand Marketing.
• Translate strategic priorities into integrated marketing plans, campaigns, projects and clear execution roadmaps.
• Ensure consistent delivery of the Hollywoodbets brand across all customer touchpoints.
• Maintain brand integrity, governance, standards, messaging, and visual identity.
• Drive the agreed brand positioning consistently across marketing activity and customer touchpoints.
• Identify opportunities to strengthen brand equity, market presence and competitive differentiation.
• Maintain an understanding of the competitor landscape, target market and changing consumer behaviour to inform brand activity and decision-making.
• Support brand repositioning, brand refreshes, and portfolio growth initiatives.
• Lead the planning and execution of integrated 360° marketing campaigns across all relevant customer touchpoints.
• Develop and manage the brand content strategy and overarching brand activity calendar.
• Ensure alignment across: Regional Marketing, Digital Marketing, Sponsorships, Social, Product Marketing, Events, CRM, Creative Services, PR, Internal Marketing, Other businesses in the Group.
• Drive campaign delivery against agreed objectives, timelines, and budgets.
• Ensure campaigns have clear objectives, messaging, target audiences, deliverables, responsibilities, timelines and measures of success.
• Ensure effective rollout of campaigns across all channels.
• Monitor campaign performance and optimise future activities through data-driven insights.
• Coordinate seasonal, event-based, and brand-related campaigns.
• Drive forward planning across the marketing calendar to ensure campaigns and projects are appropriately planned, resourced and delivered.
• Proactively identify project risks, resource constraints and potential delivery challenges, ensuring appropriate mitigation plans are implemented.
• Drive a disciplined planning culture that reduces reactive delivery and improves the quality and effectiveness of execution.
• Work closely with Creative Services to ensure creative output responds to the strategic brief and meets required brand standards.
• Protect brand consistency while encouraging relevant innovation and creative evolution.
• Ensure campaign messaging and storytelling are aligned to the Hollywoodbets brand positioning and tone of voice.
• Oversee sponsorship and activation delivery.
• Ensure sponsorships and partnerships are strategically aligned to the Hollywoodbets brand and broader marketing objectives.
• Ensure effective utilisation of sponsorship assets to maximise brand exposure and ROI.
• Lead execution of major brand events and national activations.
• Ensure marketing support for key sporting, racing, and entertainment partnerships.
• Drive customer engagement through experiential marketing initiatives.
• Manage marketing budgets and campaign spend.
• Ensure appropriate allocation of resources across campaigns and brands.
• Track ROI of marketing investments.
• Measure campaign effectiveness through agreed KPIs.
• Analyse customer engagement, acquisition, retention, and brand health metrics.
• Drive continuous improvement and operational efficiency.
• Provide clear performance updates and recommendations to the Head of Brand Marketing.
• Build strong relationships across Product, Commercial, Digital, Creative Services, PR, Sponsorship, Operations, Regional Teams, Other businesses in the group.
• Act as the key brand execution leader across the business.
• Ensure marketing initiatives support broader commercial objectives.
• Ensure stakeholders have clarity on objectives, responsibilities, timelines, dependencies and required deliverables.
• Manage internal and external agencies, suppliers and partners.
• Lead and develop a high-performing marketing team.
• Manage multiple marketing managers and specialists.
• Set performance expectations and ensure accountability.
• Coach and mentor managers to build leadership capability, forward planning and execution capability.
• Drive a culture of collaboration, innovation, customer focus, and execution excellence.
• Conduct performance reviews and succession planning activities.
• Support talent development and capability-building initiatives.
• Ensure managers take ownership and accountability for the successful delivery of their respective portfolios.
• Translate brand strategy into executable marketing plans, campaigns, and growth initiatives.
• Connect marketing activities to commercial outcomes and long-term brand positioning.
• Expertise in planning and executing multi-channel campaigns across digital, retail, sponsorships, events, CRM, PR, and creative.
• Ensure consistency across all customer touchpoints.
• Strong understanding of brand positioning, identity, messaging, visual standards, and customer experience.
• Ability to protect and grow brand equity.
• Collaborate effectively with Creative, Media, Digital, Product Marketing, PR, Commercial, and Executive stakeholders.
• Builds alignment and gains buy-in across the business.
• Lead and develops managers and teams.
• Provide coaching, mentorship, succession planning, and performance leadership.
• Understands customer behaviour, acquisition, retention, market trends, and revenue drivers.
• Uses insights to improve marketing effectiveness and business performance.
• Strong planning, prioritisation, budget management, and execution capability.
• Able to manage multiple campaigns, agencies, suppliers, and deadlines simultaneously.
• Establishes KPIs, measures campaign performance, and continuously optimises activity.
• Uses data and insights to drive decision-making and ROI.

Skills

Marketing leadership

Budget management

Team management

Multi-channel campaigns

Brand management

Sponsorship marketing

Stakeholder management

Education

Diploma / Degree in related field

Job description

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• 8-10 years marketing experience.
• Minimum 5 years in a management role.
• Experience leading multi-channel marketing campaigns.
• Experience managing large marketing budgets.
• Experience leading managers and multi-disciplinary teams.
• Experience working within large, fast-paced consumer brands.
• Betting, gaming, sportsbook, hospitality, entertainment, retail, or FMCG experience.
• Sponsorship and events marketing experience.
• National brand management experience.
• Diploma / Degree in related field

What You’ll Do For The Brand

Brand Strategy Execution

• Execute the brand strategy and annual brand plans developed by the Head of Brand Marketing
• Translate strategic priorities into integrated marketing plans, campaigns, projects and clear execution roadmaps.
• Ensure consistent delivery of the Hollywoodbets brand across all customer touchpoints.
• Maintain brand integrity, governance, standards, messaging, and visual identity.
• Drive the agreed brand positioning consistently across marketing activity and customer touchpoints.
• Identify opportunities to strengthen brand equity, market presence and competitive differentiation.
• Maintain an understanding of the competitor landscape, target market and changing consumer behaviour to inform brand activity and decision-making
• Support brand repositioning, brand refreshes, and portfolio growth initiatives.

Integrated Marketing Campaign Management

• Lead the planning and execution of integrated 360° marketing campaigns across all relevant customer touchpoints.
• Develop and manage the brand content strategy and overarching brand activity calendar.
• Ensure alignment across:
  • Regional Marketing
  • Digital Marketing
  • Sponsorships
  • Social
  • Product Marketing
  • Events
  • Promotions & activations
  • CRM
  • Creative Services
  • PR
  • Internal Marketing
  • Other businesses in the Group
• Drive campaign delivery against agreed objectives, timelines, and budgets.
• Ensure campaigns have clear objectives, messaging, target audiences, deliverables, responsibilities, timelines and measures of success.
• Ensure effective rollout of campaigns across all channels.
• Monitor campaign performance and optimise future activities through data-driven insights.
• Coordinate seasonal, event-based, and brand-related campaigns.
• Drive forward planning across the marketing calendar to ensure campaigns and projects are appropriately planned, resourced and delivered.
• Proactively identify project risks, resource constraints and potential delivery challenges, ensuring appropriate mitigation plans are implemented.
• Drive a disciplined planning culture that reduces reactive delivery and improves the quality and effectiveness of execution.
• Work closely with Creative Services to ensure creative output responds to the strategic brief and meets required brand standards.
• Protect brand consistency while encouraging relevant innovation and creative evolution.
• Ensure campaign messaging and storytelling are aligned to the Hollywoodbets brand positioning and tone of voice.

Sponsorships, Activations and Events

• Oversee sponsorship and activation delivery.
• Ensure sponsorships and partnerships are strategically aligned to the Hollywoodbets brand and broader marketing objectives.
• Ensure effective utilisation of sponsorship assets to maximise brand exposure and ROI.
• Lead execution of major brand events and national activations.
• Ensure marketing support for key sporting, racing, and entertainment partnerships.
• Drive customer engagement through experiential marketing initiatives.

Commercial and Performance Management

• Manage marketing budgets and campaign spend.
• Ensure appropriate allocation of resources across campaigns and brands.
• Track ROI of marketing investments.
• Measure campaign effectiveness through agreed KPIs.
• Analyse customer engagement, acquisition, retention, and brand health metrics.
• Drive continuous improvement and operational efficiency.
• Provide clear performance updates and recommendations to the Head of Brand Marketing.

Stakeholder Management

• Build strong relationships across:
  • Product
  • Commercial
  • Digital
  • Creative Services
  • PR
  • Sponsorship
  • Operations
  • Regional Teams
  • Other businesses in the group
• Act as the key brand execution leader across the business.
• Ensure marketing initiatives support broader commercial objectives.
• Ensure stakeholders have clarity on objectives, responsibilities, timelines, dependencies and required deliverables.
• Manage internal and external agencies, suppliers and partners.

Leadership and People Management

• Lead and develop a high-performing marketing team.
• Manage multiple marketing managers and specialists.
• Set performance expectations and ensure accountability.
• Coach and mentor managers to build leadership capability, forward planning and execution capability.
• Drive a culture of collaboration, innovation, customer focus, and execution excellence.
• Conduct performance reviews and succession planning activities.
• Support talent development and capability-building initiatives.
• Ensure managers take ownership and accountability for the successful delivery of their respective portfolios.

Marketing Operations and Governance

• Ensure effective campaign planning processes and workflow management.
• Maintain adherence to brand governance standards.
• Manage campaign calendars and cross-functional coordination.
• Ensure compliance with regulatory and advertising requirements.
• Identify risks and implement mitigation strategies.

What You’ll Bring To The Team

Strategic Thinking

• Ability to translate brand strategy into executable marketing plans, campaigns, and growth initiatives.
• Connect marketing activities to commercial outcomes and long-term brand positioning.

Integrated Campaign Management

• Expertise in planning and executing multi-channel campaigns across digital, retail, sponsorships, events, CRM, PR, and creative.
• Ensures consistency across all customer touchpoints.

Brand Management & Governance

• Strong understanding of brand positioning, identity, messaging, visual standards, and customer experience.
• Ability to protect and grow brand equity.

Stakeholder Management & Influence

• Ability to collaborate effectively with Creative, Media, Digital, Product Marketing, PR, Commercial, and Executive stakeholders.
• Builds alignment and gains buy-in across the business.

Leadership & People Management

• Leads and develops managers and teams.
• Provides coaching, mentorship, succession planning, and performance leadership.

Commercial & Customer Acumen

• Understands customer behaviour, acquisition, retention, market trends, and revenue drivers.
• Uses insights to improve marketing effectiveness and business performance.

Project Management & Operational Excellence

• Strong planning, prioritisation, budget management, and execution capability.
• Able to manage multiple campaigns, agencies, suppliers, and deadlines simultaneously.

Results Orientation & Data-Driven Decision Making

• Establishes KPIs, measures campaign performance, and continuously optimises activity.
• Uses data and insights to drive decision-making and ROI.

So, are you ready to level up, learn, and perform at your best?

Please note that only applicants who meet the stipulated minimum requirements will be considered.

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

About Us

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!