Senior Creative Manager

Hollywoodbets; Durban; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Hollywoodbets, based in Durban, is seeking a Senior Creative Manager to lead the Purple Team in creating impactful campaigns. The role focuses on crafting big ideas, guiding a creative team, and translating business goals into compelling storytelling across channels.

You’ll work closely with marketing, digital, product, and regional teams in a fast-paced betting and entertainment environment. Join us to level up our brand, drive innovation, and shape campaigns from concept to execution with a

Qualifications

• Experience in a creative/advertising/brand environment (5-10 years).
• Proven track record of developing big creative ideas and campaigns.
• Strong portfolio demonstrating conceptual thinking and storytelling.
• Experience working across integrated campaigns (digital, retail, ATL/BTL).
• Ability to translate business objectives into creative solutions.

Responsibilities

• Lead development of innovative, high-impact creative concepts for campaigns, promotions, and brand initiatives.
• Generate platformable ideas that can scale across retail, digital, and CRM channels.
• Translate briefs into compelling narratives, themes, and creative territories.
• Mentor and guide designers, copywriters and creative specialists on assigned projects.
• Provide constructive creative feedback to elevate work quality and conceptual thinking.
• Support the Creative Strategic Lead in maintaining creative standards across the department.
• Act as a senior creative escalation point when required.
• Lead the creative development of campaigns from concept through to execution guidance, under the strategic direction of the Creative Strategic Lead.

Skills

Creative experience

Campaign development

Portfolio development

Integrated campaigns

Brand storytelling

Stakeholder influence

Job description

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Senior Creative Managerto be based in Umhlanga, Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

• Experience in a creative/advertising/brand environment (5-10 years)
• Proven track record of developing big creative ideas and campaigns
• Strong portfolio demonstrating conceptual thinking and storytelling
• Experience working across integrated campaigns (digital, retail, ATL/BTL
• Ability to translate business objectives into creative solutions

A Bonus To Have

• Experience in high-volume, promotional, or fast-paced industries (e.g., betting, retail, gaming, entertainment)
• Understanding of sports culture and audience behavior
• Exposure to multi-channel campaign environments

What You’ll Do For The Brand

Big Idea Generation & Concept Development

• Lead the development of innovative, high-impact creative concepts for campaigns, promotions, and brand initiatives
• Generate platformable ideas that can scale across retail, digital, and CRM channels
• Translate briefs into compelling narratives, themes, and creative territories
• Push creative boundaries while ensuring alignment to brand tone and commercial objectives

Creative Team Leadership

• Mentor and guide designers, copywriters and creative specialists on assigned projects
• Provide constructive creative feedback to elevate work quality and conceptual thinking
• Support the Creative Strategic Lead in maintaining creative standards across the department.
• Act as a senior creative escalation point when required.

Campaign Creative Leadership

• Lead the creative development of campaigns from concept through to execution guidance, under the strategic direction of the Creative Strategic Lead.
• Partner with the Creative Strategic Lead to shape campaign positioning and storytelling approaches
• Present ideas to internal stakeholders with clarity and confidence

Creative Craft & Output Excellence

• Ensure all creative outputs are distinctive, engaging, and culturally relevant
• Work closely with designers, copywriters, and production teams to bring ideas to life effectively
• Provide hands-on creative input (copy, direction, ideation) where needed

Brand Building

• Contribute to strengthening the Hollywoodbets brand identity through memorable and consistent creative work
• Ensure ideas reflect brand personality, tone, and competitive positioning
• Inject creativity that cuts through in a highly competitive betting and entertainment market

Collaboration & Influence

• Collaborate closely with:
• Marketing teams (campaigns, promotions, CRM)
• Digital and product teams
• Regional and retail marketing stakeholders
• Act as a creative partner, not a process owner
• Influence stakeholders towards braver, more effective creative solutions

Trend Awareness & Innovation

• Stay ahead of creative, cultural, and digital trends
• Bring fresh thinking inspired by global campaigns, sport, entertainment, and betting environments
• Continuously evolve creative approaches to keep the brand relevant and exciting

Key Deliverables

• Campaign concepts and creative territories
• Big idea frameworks for seasonal and tactical campaigns
• Creative rationale and presentation decks
• High-quality campaign direction across channels

What You’ll Bring To The Team

• Big Idea Generation & Concept Development
• Creative Team Leadership
• Campaign Creative Leadership
• Creative Craft & Output Excellence
• Brand Building
• Collaboration & Influence
• Trend Awareness & Innovation

So, are you ready to level up, learn, and perform at your best?

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.

About Us

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!