Brand Marketing Leader: Shape a Dynamic Brand

Placements24; Upington; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Medical, dental, and vision insurance

Paid time off

Professional development opportunities

Job summary

Placements24 is seeking a strategic Brand Marketing Manager to lead brand initiatives from Upington. You will shape the brand's identity, messaging, and campaigns to strengthen awareness and loyalty among target markets.

You will oversee market research, collateral development, and cross-functional collaboration with product, sales, and creative teams to ensure consistent brand execution. This role offers a competitive salary and growth opportunities within a collaborative, onsite environment.

Qualifications

• 7+ years of experience in brand management or related roles.
• Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
• Deep understanding of branding, market segmentation, and consumer behavior.
• Excellent strategic thinking, communication, and cross-functional collaboration.

Responsibilities

• Develop and implement a clear brand strategy including positioning and visual identity guidelines.
• Create and manage integrated campaigns across channels to build brand awareness and engagement.
• Conduct market research and analyze insights to identify opportunities for growth.
• Oversee marketing collateral, advertising, and digital content ensuring brand consistency.
• Collaborate with product, sales, and creative teams to ensure cohesive brand execution.

Skills

Brand management

Marketing strategy

Leadership

Communication

Project management

Market research

Education

Bachelor's degree in Marketing

MBA

Job description

Placements24 is seeking a strategic Brand Marketing Manager to lead brand initiatives from Upington. You will shape the brand's identity, messaging, and campaigns to strengthen awareness and loyalty among target markets.

You will oversee market research, collateral development, and cross-functional collaboration with product, sales, and creative teams to ensure consistent brand execution. This role offers a competitive salary and growth opportunities within a collaborative, onsite environment.