Strategic Marketing Leader – Brand & Growth

Placements24; Bloemfontein; On-site; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Medical aid

Retirement planning

Performance-based bonuses

Job summary

Placements24 in Bloemfontein, Free State, seeks a strategic Marketing Manager to lead our marketing initiatives from our local office. You will develop and execute comprehensive marketing strategies to build brand awareness, drive customer acquisition, and revenue growth.

You will oversee digital marketing, content, PR, and events; manage budgets and lead a high-performing team. The ideal candidate brings extensive leadership experience, market insight, and strong analytics for data-driven

Qualifications

• Master's degree in Marketing or related field.
• 8+ years of marketing experience with at least 3 in a management role.
• Proven track record delivering measurable results.
• Strong grasp of digital channels and analytics tools.
• Excellent leadership and interpersonal skills.
• Budget management and financial planning experience.
• Strategic thinker with strong analytical abilities.
• Ability to thrive in a fast-paced Bloemfontein environment.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals.
• Manage the marketing budget for optimal resource allocation.
• Lead and mentor the marketing team to achieve high performance.
• Oversee digital marketing: SEO, SEM, social media, email, content.
• Develop and manage public relations strategies to enhance brand.
• Plan and run marketing campaigns and events.
• Conduct market research and competitive analysis to identify opportunities.
• Measure and report campaign performance to senior management.
• Collaborate with sales and product teams for cohesive messaging.

Skills

Digital marketing

Leadership

Budgeting

Analytics

Strategic thinking

CRM knowledge

Communication

Education

Master's degree

Tools

Google Analytics

CRM software

Job description

Placements24 in Bloemfontein, Free State, seeks a strategic Marketing Manager to lead our marketing initiatives from our local office. You will develop and execute comprehensive marketing strategies to build brand awareness, drive customer acquisition, and revenue growth.

You will oversee digital marketing, content, PR, and events; manage budgets and lead a high-performing team. The ideal candidate brings extensive leadership experience, market insight, and strong analytics for data-driven