Brand Marketing Lead — Remote Options & Growth

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work flexibility

Office in Vereeniging

Professional development programs

Job summary

Placements24 is seeking a dynamic Brand Marketing Manager to lead brand strategy and execution for our FMCG client based in Vereeniging. You will shape brand positioning, guide campaigns, and partner with product development, sales, and agencies to drive growth and market share.

The ideal candidate has 5–7 years in brand management, strong analytics, and a proven track record of delivering growth. This leadership role requires collaboration, strategic thinking, budget acumen, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 5–7 years in brand management within FMCG.
• Proven success in developing and executing growth-driven brand strategies.
• Strong consumer insights, market analysis, and brand positioning skills.
• Experience managing advertising budgets and cross-functional collaboration.

Responsibilities

• Develop and execute annual brand marketing plans and strategies.
• Conduct market research and analyze consumer insights.
• Oversee brand messaging and visual identity across touchpoints.
• Lead integrated campaigns across advertising, promotions, digital, and PR.
• Collaborate with agencies and cross-functional teams.
• Manage the marketing budget and track ROI.
• Monitor brand performance and competitive activity; report findings.
• Align marketing initiatives with sales objectives.
• Identify opportunities for new product development.

Skills

Brand management

Market research

Budget management

Project management

Data analysis

Advertising campaigns

Leadership

Education

Bachelor's degree in Marketing or Business Administration

MBA (advantage)

Tools

Excel

Marketing analytics tools

Job description

Placements24 is seeking a dynamic Brand Marketing Manager to lead brand strategy and execution for our FMCG client based in Vereeniging. You will shape brand positioning, guide campaigns, and partner with product development, sales, and agencies to drive growth and market share.

The ideal candidate has 5–7 years in brand management, strong analytics, and a proven track record of delivering growth. This leadership role requires collaboration, strategic thinking, budget acumen, and