Brand Marketing Coordinator (Windhoek)

G-Core Capital; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

G-Core Capital is seeking a dynamic marketing professional to lead trade marketing strategy and planning, brand activations, and creative development. The role focuses on planning, executing nationwide campaigns, managing budgets, and delivering insightful post-activation analysis.

You will work closely with Principals, ensure compliance with regulations, and guide a promotions and branding team to achieve revenue growth and high-quality brand visibility.

Qualifications

• Namibian Citizen or eligible to work in the region.
• Strong financial acumen with data analysis experience.
• Excellent communication and stakeholder management skills.
• Ability to lead a team and deliver campaigns on time.
• Valid Driver’s License with own vehicle.

Responsibilities

• Develop and present comprehensive marketing plans aligned with brand strategies.
• Define objectives, targets, timelines, and deliverables for Principals.
• Promote marketing services to Principals to maximise utilisation and drive revenue growth.
• Plan nationwide brand activations with detailed briefs, timelines, and required services.
• Oversee procurement and distribution of POS materials.
• Provide guidance to the Promoter Team Leader to ensure effective execution.
• Ensure all campaigns are delivered on time, within scope and quality standards.
• Manage budgets and cost-effective campaign execution; track performance and ROI.
• Compile post-activation reports with insights and optimisation recommendations.
• Maintain records of promotional prizes and ensure compliance with regulations.
• Build strong relationships with Principals and provide proactive communication.

Skills

Team leadership

Excellent communication

Customer service orientation

Driver’s license

Own vehicle

Education

Sales/Marketing or Business Administration degree

Graphic Design degree

Job description

Trade Marketing Strategy & Planning

• Developing and presenting comprehensive marketing plans aligned with brand strategies.
• Defining objectives, targets, timelines, and deliverables for Principals.
• Promoting the business’ marketing services to Principals to maximise utilisation and drive revenue growth.

Brand Execution & Activations

• Planning and executing nationwide brand activations, ensuring alignment with strategic objectives.
• Developing detailed activation briefs, including scope, objectives, timelines, and required services.
• Overseeing procurement and distribution of point-of-sale (POS) materials.
• Providing guidance and support to the Promoter Team Leader to ensure effective execution.
• Ensuring all campaigns are delivered on time, within scope, and to a high standard.

Creative Development

• Conceptualising and designing brand artwork and marketing materials to support campaigns and activations.
• Ensuring all creative outputs are aligned with brand guidelines and messaging.

Budget & Performance Management

• Managing marketing budgets and ensuring cost-effective execution of campaigns.
• Tracking campaign performance and key metrics.
• Compiling detailed post-activation reports, including insights, ROI analysis, and recommendations for optimisation.
• Identifying opportunities for growth and continuous improvement.

Compliance & Administration

• Maintaining accurate records of all promotional prizes received and distributed.
• Ensuring full compliance with the Lotteries Act and all relevant regulations.
• Managing the distribution, placement, and tracking of POS materials.
• Providing regular reporting to Principals on brand visibility and compliance in-market.

Stakeholder Engagement

• Building and maintaining strong relationships with Principals.
• Providing proactive communication, updates, and solutions to queries.
• Delivering a high standard of service and exceed stakeholder expectations.

Employee Specification

Qualifications

• Minimum requirement: A tertiary qualification in Sales, Marketing or Business Administration.
• Advantageous: Graphic Desing Degree.
• Advantageous: Digital or Social Media Qualification.

Experience and Requirements

• Namibian Citizen
• Workplace Creative, design & Social Media experience
• Strong Financial Acumen, with experience analysing data and trends, providing insights
• Experience in promotions and brand activations will be seen as an advantage
• A customer service orientation
• The ability to lead a team
• Excellent communication skills
• Valid Driver’s License with own vehicle