Brand Manager (Redbat)

TFG (The Foschini Group); Wes-Kaap; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

The Foschini Group is hiring a Brand Manager II to shape strategy and lead multi-channel campaigns for Redbat within Sportscene. You will oversee partnerships, budgets, and creative execution while aligning brand guidelines with market trends and youth culture.

You will guide weekly content planning, store collateral, and collaboration with design teams to deliver innovative marketing initiatives across omnichannel touchpoints.

Qualifications

• Bachelor's degree in Marketing, Brand Management, Business or a related field.
• 5+ years' brand management experience, ideally on an own or private-label brand in retail or fashion.
• Proven experience building a brand from strategy through to campaign execution.
• Experience leading campaign shoots, creative agencies and content production.
• Experience managing marketing budgets and reporting on ROI.
• Experience in youth fashion, streetwear or lifestyle brands will be advantageous.

Responsibilities

• Drive brand growth and strengthen the market positioning within Sportscene.
• Shape and communicate the long-term brand vision across all touchpoints.
• Analyse brand performance, customer insights, market trends and competitor activity.
• Translate brand strategy into seasonal marketing plans and campaigns.
• Lead creative development end to end: concepts, briefs, shoots and approvals.
• Own the Redbat content engine and social media planning.

Skills

Brand strategy

Campaign planning

Budget management

Stakeholder management

Team leadership

Creative direction

Education

Bachelor's degree in Marketing or related

Tools

Omnichannel planning tools

Job description

Job Description

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.

Responsibilities

• Drive brand growth and strengthen the market positioning of Redbat, Redbat Classics and Redbat Athletics within Sportscene
• Shape and communicate the long-term Redbat brand vision, strategy and positioning across all touchpoints
• Analyse brand performance, customer insights, market trends and competitor activity to identify opportunities for growth and innovation
• Translate brand strategy into seasonal marketing plans, campaigns and go-to-market plans for each range drop, working closely with Buying, Design and Planning
• Lead creative development end to end: concepts, briefs, campaign shoots and approval of all Redbat creative
• Own the Redbat content engine: weekly creative asset curation, omni and mailer assets, and social media planning
• Brief and approve store VM and point-of-sale collateral for Redbat across the Sportscene store network
• Brief and manage creative, production and design agencies, including project-based design work
• Plan, commit and track the Redbat marketing budget monthly, and secure collaboration or partner funding where applicable
• Manage Redbat collaborations and strategic brand partnerships
• Protect Redbat brand guidelines, brand IP and the campaign archive
• Monitor campaign performance and report on ROI, KPIs and brand health
• Align internal stakeholders around Redbat's brand direction, priorities and execution plans
• Stay ahead of youth culture, music, fashion and competitor movements to keep Redbat relevant

Qualifications

• Bachelor's degree in Marketing, Brand Management, Business or a related field
• 5+ years' brand management experience, ideally on an own or private-label brand in retail or fashion
• Proven experience building a brand from strategy through to campaign execution
• Experience leading campaign shoots, creative agencies and content production
• Experience managing marketing budgets and reporting on ROI
• Experience in youth fashion, streetwear or lifestyle brands will be advantageous

Skills

• Brand strategy, positioning and brand architecture across sub-brands
• Creative direction: the ability to write sharp briefs and critique creative work
• Consumer insight and data analysis
• Content, social media and omnichannel campaign planning
• Budget management and ROI reporting
• Project management across weekly content cycles and seasonal range drops
• Stakeholder management with Buying, Design, Planning and Digital
• Clear written and verbal communication and presentation skills

Behaviours

• Develops plans and prioritises initiatives that align to the organisational goals and objectives
• Thinks and plans strategically, focusing on the long‑term goals and objectives of the organisation
• Applies market and business insights in order to drive organisational objectives
• Develops plans and prioritises initiatives that align to the organisational goals and objectives
• Relationship builder who earns the trust of partners and internal teams
• Commercially minded: links every marketing activity to sales and brand growth
• Resilient and adaptable under tight launch timelines and shifting priorities
• Effectively considers the diverse needs of various stakeholders

Preference will be given but not limited to candidates from designated groups in terms of the Employment Equity Act.

About Us

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 specialty lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it’s a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose‑led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?

About The Team

At Sportscene, you’ll be part of a brand that shapes the streetwear culture in South Africa. Work with only the best of global and local brands and be at the forefront of trend, innovation, and youth fashion. This is more than just a job—it’s an opportunity to make your mark in a culture!