Brand Manager (Redbat)

TFG Limited; South Africa; Vor Ort; ZAR 700.000 - 980.000; Vollzeit

Zusammenfassung

TFG Limited is seeking a Brand Manager II to develop and execute brand strategies that position the brand as a market leader. You will manage partnerships, oversee multi-channel campaigns, and lead a team to deliver innovative marketing initiatives.

The role requires monitoring market trends and ensuring brand alignment across all touchpoints. The ideal candidate has 5+ years of brand management experience in retail or fashion, with a proven track record from strategy to campaign execution and

Qualifikationen

• 5+ years' brand management experience in retail or fashion.
• Experience leading campaigns from strategy through to execution.
• Experience managing marketing budgets and ROI reporting.
• Experience leading campaign shoots, creative agencies and content production.

Aufgaben

• Develop and execute brand strategies to position the brand as a market leader.
• Lead multi-channel campaigns and partnerships to drive brand and commercial objectives.
• Oversee a team delivering innovative and impactful marketing initiatives.
• Monitor market trends and ensure brand alignment across all touchpoints.

Kenntnisse

Brand strategy

Creative direction

Consumer insight

Content planning

Budget management

Project management

Stakeholder management

Communication

Ausbildung

Bachelor's degree in Marketing, Brand Management, Business or related field

Jobbeschreibung

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.

• Bachelor's degree in Marketing, Brand Management, Business or a related field
• 5+ years' brand management experience, ideally on an own or private-label brand in retail or fashion
• Proven experience building a brand from strategy through to campaign execution
• Experience leading campaign shoots, creative agencies and content production
• Experience managing marketing budgets and reporting on ROI
• Experience in youth fashion, streetwear or lifestyle brands will be advantageous

Skills

• Brand strategy, positioning and brand architecture across sub-brands
• Creative direction: the ability to write sharp briefs and critique creative work
• Consumer insight and data analysis
• Content, social media and omnichannel campaign planning
• Budget management and ROI reporting
• Project management across weekly content cycles and seasonal range drops
• Stakeholder management with Buying, Design, Planning and Digital
• Clear written and verbal communication and presentation skills

Behaviours

• Develops plans and prioritises initiatives that align to the organisational goals and objectives
• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
• Applies market and business insights in order to drive organisational objectives
• Develops plans and prioritises initiatives that align to the organisational goals and objectives
• Relationship builder who earns the trust of partners and internal teams
• Commercially minded: links every marketing activity to sales and brand growth
• Resilient and adaptable under tight launch timelines and shifting priorities
• Effectively considers the diverse needs of various stakeholders

Preference will be given but not limited to candidates from designated groups in terms of the Employment Equity Act.