Brand Manager (Archive/Anatomy)

TFG (The Foschini Group); Wes-Kaap; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

TFG (The Foschini Group) in South Africa seeks a Brand Manager II to develop and execute brand strategies, manage Archive and Anatomy campaigns and drive both brand-building and commercial objectives within Sportscene.

You will lead partnerships, oversee multi-channel campaigns, and guide a team to deliver innovative marketing initiatives while monitoring market trends and ensuring brand alignment across touchpoints.

Qualifications

• Bachelor's degree in Marketing, Brand Management, Business or a related field.
• 5+ years' brand management experience in retail, sneakers, streetwear or fashion.
• Experience repositioning or relaunching a brand will be highly advantageous.
• Proven experience managing brand partner relationships and co-op funding.
• Track record of building own brands and delivering integrated campaigns.
• Experience managing marketing budgets and supplier recoveries.

Responsibilities

• Drive brand growth and strengthen market positioning for Archive and Anatomy across channels.
• Lead a back-to-basics review of the Archive proposition leveraging customer insights and brand health data.
• Shape and communicate long-term brand vision and positioning across touchpoints.
• Own Archive's marketing relationships with brand partners for product launches and activations.
• Translate brand strategy into seasonal marketing plans and campaigns for both brands.
• Lead creative development, campaign shoots and approve all assets.
• Plan cultural and community presence, launches and collaborations.
• Brief and approve store visuals and POS for Archive stores and Anatomy within Sportscene.
• Plan, monitor and control Archive and Anatomy marketing budgets monthly.
• Secure partner marketing investments and ensure recoveries are claimed and settled.
• Monitor campaign performance and report on ROI, KPIs, and brand health.
• Direct support from the Sportscene Marketing Co-ordinator on store collateral and admin.
• Stay ahead of sneaker culture, release trends, youth culture and competitor movements.

Skills

Brand strategy

Repositioning

Partner relationship management

Creative direction

Community planning

Budget management

Analytics

Project management

Communication skills

Education

Bachelor's degree in Marketing/Brand Management/Business

Job description

Job Description

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.

Responsibilities

• Drive brand growth and strengthen the market positioning of Archive as a sneaker and streetwear destination, and of Anatomy as a Sportscene own brand
• Lead a back-to-basics review of the Archive proposition, using customer insights, brand health data and competitor activity to rebuild relevance and new-customer growth
• Shape and communicate the long-term brand vision, strategy and positioning for Archive and Anatomy across all touchpoints
• Own Archive's marketing relationships with brand partners for Archive-specific product, launches and activations, including weekly status meetings, sell-ins and planning
• Translate brand strategy into seasonal marketing plans, campaigns and launch plans for both brands
• Lead creative development and campaign shoots, and approve all Archive and Anatomy creative and partner-supplied assets
• Plan Archive's cultural and community presence: launches, events, collaborations and social content
• Brief and approve store VM and point-of-sale collateral for Archive stores and for Anatomy within Sportscene
• Plan, commit and track the Archive and Anatomy marketing budgets monthly, with tight control of gross spend
• Secure partner marketing investment and ensure every Archive brand recovery is claimed, invoiced and settled
• Monitor campaign performance and report on ROI, KPIs and brand health
• Direct shared support from the Sportscene Marketing Co-ordinator on Archive store collateral and admin
• Stay ahead of sneaker culture, release trends, youth culture and competitor movements

Qualifications

• Bachelor's degree in Marketing, Brand Management, Business or a related field
• 5+ years' brand management experience in retail, sneakers, streetwear or fashion
• Experience repositioning or relaunching a brand will be highly advantageous
• Proven experience managing brand partner relationships and co-op funding
• Track record of building own brands and delivering integrated campaigns
• Experience managing marketing budgets and supplier recoveries

Skills

• Brand strategy, repositioning and consumer insight
• Partner relationship management and negotiation
• Creative direction and the ability to brief and critique creative work
• Community, events and social content planning
• Budget management, cost control and recovery tracking
• Analytical ability: reading brand health, sales and campaign data
• Project management across two brands with different customers and calendars
• Clear written and verbal communication and presentation skills

Behaviours

• Develops plans and prioritises initiatives that align to the organisational goals and objectives
• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
• Applies market and business insights in order to drive organisational objectives
• Develops plans and prioritises initiatives that align to the organisational goals and objectives
• Relationship builder who earns the trust of partners and internal teams
• Commercially minded: links every marketing activity to sales and brand growth
• Resilient and adaptable under tight launch timelines and shifting priorities
• Effectively considers the diverse needs of various stakeholders

Preference will be given but not limited to candidates from designated groups in terms of the Employment Equity Act.

About Us

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?

About The Team

At Archive, you’ll be part of a brand that shapes the streetwear culture in South Africa. Work with only the best of global and local brands and be at the forefront of trend, innovation, and youth fashion. This is more than just a job—it’s an opportunity to make your mark in a culture!