Brand & Growth Leader, Africa

Old Mutual Limited; Johannesburg; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Old Mutual Limited is seeking a Head of Brand & Marketing to lead iWYZE’s integrated brand and marketing strategy, driving profitable growth, customer acquisition, and engagement across the lifecycle.

The role unites brand, content, social, CRM, performance marketing, SEO and GEO into a data-driven capability, collaborating with Sales, Partnerships, Data, Technology, Product, Actuarial and Operations to translate insights into compelling propositions and campaigns.

Qualifications

• Bachelor’s or postgraduate qualification in Marketing, Commerce, Business, Communications or related discipline.
• Postgraduate qualification advantageous.
• Professional certifications in Digital Marketing, Brand Management, CRM, Marketing Analytics, Customer Experience or related disciplines advantageous.
• Executive development in leadership, digital transformation, customer experience, innovation or commercial management beneficial.

Responsibilities

• Lead brand strategy, positioning and market presence to drive growth.
• Oversee demand generation, customer acquisition and profitable growth.
• Direct performance marketing, SEO, GEO and digital growth initiatives.
• Guide CRM, content, social media and customer engagement across lifecycle.
• Manage external agencies and partnerships to ensure consistent brand execution.
• Embed data-driven decision making and marketing analytics across campaigns.
• Foster leadership and collaboration with Sales, Data, Technology and Product.

Skills

Adaptive Thinking

Brand Development

Campaign Management

Commercial Acumen

Cultural Awareness

Data Compilation

Evaluating Information

Executing Plans

Managerial Accounting

Market Analysis

Marketing Strategies

Oral Communications

Professional Presentation

Servant Leadership

Target Market Segmentation

Education

NQF Level 8 - Honours or Postgraduate Diploma or equivalent: Marketing

NQF Level 9 – Masters: Marketing And Business Management

Job description

Old Mutual Limited is seeking a Head of Brand & Marketing to lead iWYZE’s integrated brand and marketing strategy, driving profitable growth, customer acquisition, and engagement across the lifecycle.

The role unites brand, content, social, CRM, performance marketing, SEO and GEO into a data-driven capability, collaborating with Sales, Partnerships, Data, Technology, Product, Actuarial and Operations to translate insights into compelling propositions and campaigns.