Brand & Growth Leader, Data-Driven Marketing

Old Mutual South Africa; Johannesburg; On-site; ZAR 1,200,000 - 2,000,000; Full time

Job summary

Old Mutual South Africa seeks a Head of Brand & Marketing to lead iWYZE’s integrated marketing strategy. You will shape brand identity, drive demand, and optimize performance across digital and traditional channels to fuel customer growth and engagement.

You will partner with Sales, Data, Technology and Product to translate insights into compelling propositions and campaigns, ensuring measurable commercial outcomes.

Qualifications

• Bachelor's degree in Marketing or related field.
• Postgraduate qualification advantageous for senior placement.
• Experience leading integrated marketing and brand programs.

Responsibilities

• Lead iWYZE's integrated brand and marketing strategy for growth.
• Own multi-channel campaigns across digital, direct and traditional channels.
• Drive demand generation, customer acquisition and retention.
• Collaborate with Sales, Data, Technology, Product and Operations.

Skills

Brand strategy

Cross-functional leadership

Data-driven marketing

Digital marketing

SEO

CRM

Education

Marketing degree

Postgraduate qualification advantageous

Job description

Old Mutual South Africa seeks a Head of Brand & Marketing to lead iWYZE’s integrated marketing strategy. You will shape brand identity, drive demand, and optimize performance across digital and traditional channels to fuel customer growth and engagement.

You will partner with Sales, Data, Technology and Product to translate insights into compelling propositions and campaigns, ensuring measurable commercial outcomes.