Brand & Growth Leader — Data-Driven Marketing

Old Mutual Insure Limited; Johannesburg; On-site; ZAR 1,000,000 - 1,800,000; Full time

Job summary

Old Mutual is seeking a Head of Brand & Marketing to lead iWYZE’s integrated brand, content, CRM and performance marketing strategy. The role collaborates with Sales, Data, Technology, Product, and Operations to translate customer insights into differentiated propositions and campaigns.

Responsibilities include guiding brand strategy, demand generation, SEO/GEO, lifecycle marketing, and analytics to drive customer growth, retention and revenue while maintaining brand integrity across channels.

Qualifications

• 8+ years in marketing or related roles with leadership experience.
• Proven track record in brand growth, demand generation and retention.
• Bachelor’s in Marketing, Commerce, Business, or Communications; postgraduate beneficial.

Responsibilities

• Lead integrated brand and marketing strategy for profitable growth.
• Plan and execute campaigns across digital and traditional channels.
• Own SEO and GEO strategies to improve organic visibility.
• Oversee CRM, customer communications, and retention programs.
• Manage content, social media and creative across touchpoints.
• Lead marketing analytics, dashboards and ROI reporting.

Skills

Brand Strategy

Growth Marketing

CRM & Engagement

Leadership

Data-Driven Marketing

Education

Bachelor's Degree in Marketing, Commerce, Business, Communications

Tools

CRM

SEO Tools

AI-enabled marketing tools

Job description

Old Mutual is seeking a Head of Brand & Marketing to lead iWYZE’s integrated brand, content, CRM and performance marketing strategy. The role collaborates with Sales, Data, Technology, Product, and Operations to translate customer insights into differentiated propositions and campaigns.

Responsibilities include guiding brand strategy, demand generation, SEO/GEO, lifecycle marketing, and analytics to drive customer growth, retention and revenue while maintaining brand integrity across channels.