Brand Consultant

Volkswagen Group; South Africa; On-site; ZAR 480,000 - 640,000; Full time

Job summary

Volkswagen Group Africa in Sandton is seeking a proactive Brand Campaign Specialist to assist the Brand Manager in developing and implementing national advertising campaigns and launch strategies that align with the brand plan. You will help prepare creative briefs, support media planning, and ensure consistent brand messaging across channels, while collaborating with dealers and internal teams.

The role requires a 3-year diploma or degree in marketing/commerce/communications and at least 3

Qualifications

• A formal 3-year National Diploma or bachelor’s degree in marketing, Commerce or Communications from a recognized tertiary institution.
• Minimum 3 years’ experience in a marketing environment.
• Knowledge and understanding of brands and brand image.

Responsibilities

• Develop and implement national advertising campaigns and launch strategies to improve brand image.
• Prepare creative and media briefs with the Brand Manager and define target market insights.
• Support media planning and ensure cost efficiency and impact.
• Coordinate production information, campaign details, and dealer materials with internal teams.
• Assist with budget forecasting, tracking, and reconciliation.

Skills

Marketing

Brand management

Campaign planning

Budgeting

Communication

MS Office

Education

Marketing/Commerce/Communications

Job description

At Volkswagen Group Africa, we are more than a car manufacturer – we are a global mobility company driven by innovation, quality, and our people. With operating sites in Kariega (Uitenhage), Centurion, and Sandton, we combine a proud heritage of engineering excellence with a strong focus on the future. We produce vehicles and mobility solutions that deliver performance, safety, and sustainability. Our success is powered by diverse, skilled, and passionate employees who value collaboration, integrity, and continuous improvement. As part of the global Volkswagen Group, we operate in a dynamic environment where innovation, digitalization, and sustainability shape everything we do. Joining Volkswagen Group Africa means being part of a team building mobility for generations – responsibly, sustainably, and together.

ABOUT THE ROLE

We are seeking a driven individual to support the Volkswagen Brand Manager in the development and implementation of national advertising campaigns and launch strategies to improve the Volkswagen brand image in line with the overall brand strategy. This position is based in the VW Passenger Vehicles Department - NSO (Sandton)

KEY RESPONSIBILITIES

• Providing support in developing all creative and media briefs, in conjunction with the Volkswagen Brand Manager, for all above and below-the-line Volkswagen brand communication by collating all relevant marketing information. Provide agency colleagues with a deep understanding of the defined target market, conveying relevant consumer insight.
• Supporting the Volkswagen Brand Manager in all media planning, in line with the Volkswagen Consumer Moments Planning methodology, to ensure maximum cost efficiency and impact in reaching the defined target audience.
• Supporting the Volkswagen Brand Manager in evaluating marketing research studies to ensure that all communication achieves the desired brand image and health objectives. In addition, support the Volkswagen Brand Manager in using available brand data and research studies to translate into customer-focused brand strategies.
• Developing and distributing production information, campaign information and sales brochures to ensure up-to-date information is provided to dealers. Work closely with Customer Central and Product Marketing teams to enable this.
• Co-ordinating advertising plans with relevant PR personnel to ensure uniform brand messages and synchronized exposure to the media.
• Controlling responses to customer e-mail requests from the Customer Interaction Centre and acting as flow manager for basic information and handling requests from internal and external stakeholders on behalf of the VW Marketing Communications department.
• Assisting in the monitoring and controlling of the departmental budget through forecasting, tracking and reconciling expenditure against planned spend and performing other general administrative responsibilities

REQUIREMENTS

Minimum Qualifications:

• A formal 3-year National Diploma or bachelor’s degree in marketing, Commerce or Communications from a recognized tertiary institution

Experience:

• A minimum of 3 years’ experience in a marketing environment
• Knowledge and understanding of brands and brand image

Technical & Behavioral Competencies:

• Excellent Marketing flair and a passion for brands and brand-building
• Knowledge and understanding of key Marketing principles
• In-depth understanding of the technological advances in Marketing, including social media and SEA
• Excellent communication ability, both written and oral, with an excellent command of the English language
• Good administrative, budgeting and organising skills, with excellent attention to detail
• A team player, yet able to work and manage independently
• Advanced proficiency in MS Office (MS Word, Excel, PowerPoint), with well-developed re-port preparation/ presentation skills
• A solution-oriented approach and good problem-solving ability
• A high level of energy, enthusiasm and work commitment
• Effective stress management skills to operate effectively under pressure

Queries: Contact Bahieya Dolley at [e-mail]

Employment Equity

Volkswagen Group Africa is committed to achieving and sustaining an equitable and representative workforce. In line with our Employment Equity Plan, preference will be given to suitably qualified candidates from designated groups.

VWGA communicates with integrity and transparency.

Issued on behalf of HR