Brand Consultant

Volkswagen Group; Sandton; Sur place; ZAR 420 000 - 640 000; Plein temps

Résumé du poste

Volkswagen Group Africa is seeking a proactive Brand Marketing Coordinator to support the Brand Manager in developing national advertising campaigns and launch strategies. You will help shape the Volkswagen brand image across channels from Sandton, contributing to campaign briefs, media planning, and dealer communications.

The role requires at least 3 years in marketing, a relevant degree, and strong English communication.

Qualifications

Responsabilités

• Develop creative and media briefs with the Brand Manager for Volkswagen brand communication.
• Support media planning to maximize cost efficiency and impact for the defined audience.
• Evaluate marketing research to ensure the messaging supports brand health objectives; translate insights into strategies.
• Produce and distribute campaign information and sales brochures to dealers with other teams.
• Coordinate advertising plans with PR to ensure uniform brand messages across media.
• Assist in budget forecasting, tracking and reconciliation; perform general administrative tasks.

Connaissances

Brand management

Marketing strategy

Media planning

Communication

Budgeting

Formation

Bachelor’s degree or National Diploma in Marketing/Commerce/Communications

Outils

MS Office

Description du poste

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At Volkswagen Group Africa, we are more than a car manufacturer – we are a global mobility company driven by innovation, quality, and our people. With operating sites in Kariega (Uitenhage), Centurion, and Sandton, we combine a proud heritage of engineering excellence with a strong focus on the future. We produce vehicles and mobility solutions that deliver performance, safety, and sustainability. Our success is powered by diverse, skilled, and passionate employees who value collaboration, integrity, and continuous improvement. As part of the global Volkswagen Group, we operate in a dynamic environment where innovation, digitalization, and sustainability shape everything we do. Joining Volkswagen Group Africa means being part of a team building mobility for generations – responsibly, sustainably, and together.

ABOUT THE ROLE

We are seeking a driven individual to support the Volkswagen Brand Manager in the development and implementation of national advertising campaigns and launch strategies to improve the Volkswagen brand image in line with the overall brand strategy. This position is based in the VW Passenger Vehicles Department - NSO (Sandton)

KEY RESPONSIBILITIES

• Providing support in developing all creative and media briefs, in conjunction with the Volkswagen Brand Manager, for all above and below-the-line Volkswagen brand communication by collating all relevant marketing information. Provide agency colleagues with a deep understanding of the defined target market, conveying relevant consumer insight.
• Supporting the Volkswagen Brand Manager in all media planning, in line with the Volkswagen Consumer Moments Planning methodology, to ensure maximum cost efficiency and impact in reaching the defined target audience.
• Supporting the Volkswagen Brand Manager in evaluating marketing research studies to ensure that all communication achieves the desired brand image and health objectives. In addition, support the Volkswagen Brand Manager in using available brand data and research studies to translate into customer-focused brand strategies.
• Developing and distributing production information, campaign information and sales brochures to ensure up-to-date information is provided to dealers. Work closely with Customer Central and Product Marketing teams to enable this.
• Co-ordinating advertising plans with relevant PR personnel to ensure uniform brand messages and synchronized exposure to the media.
• Controlling responses to customer e-mail requests from the Customer Interaction Centre and acting as flow manager for basic information and handling requests from internal and external stakeholders on behalf of the VW Marketing Communications department.
• Assisting in the monitoring and controlling of the departmental budget through forecasting, tracking and reconciling expenditure against planned spend and performing other general administrative responsibilities

REQUIREMENTS

Minimum Qualifications:

• A formal 3-year National Diploma or bachelor’s degree in marketing, Commerce or Communications from a recognized tertiary institution

Experience:

• A minimum of 3 years’ experience in a marketing environment
• Knowledge and understanding of brands and brand image
• Excellent Marketing flair and a passion for brands and brand-building
• Knowledge and understanding of key Marketing principles
• In-depth understanding of the technological advances in Marketing, including social media and SEA
• Excellent communication ability, both written and oral, with an excellent command of the English language
• Good administrative, budgeting and organising skills, with excellent attention to detail
• A team player, yet able to work and manage independently
• Advanced proficiency in MS Office (MS Word, Excel, PowerPoint), with well-developed re-port preparation/ presentation skills
• A solution-oriented approach and good problem-solving ability
• A high level of energy, enthusiasm and work commitment
• Effective stress management skills to operate effectively under pressure

Volkswagen Group Africa is committed to achieving and sustaining an equitable and representative workforce. In line with our Employment Equity Plan, preference will be given to suitably qualified candidates from designated groups.

VWGA communicates with integrity and transparency.

Issued on behalf of HR

Job ID: 32005

Location: ZA

Department: Marketing

Shift: Full-time

Contract type: Unlimited

Remote Working: By agreement

Posting Date: 27 Oct 2026

Are you in?

We are looking for new talent, employees who want to achieve, believe in innovative power of ideas, leaders who are able to collaborate and adapt to the mobility of the future, take ownership, responsibility, accountability and diverse thinkers in order to embrace our differences.

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